A Princess, a wedding, chocolates - M-real's Carta Solida makes the perfect match

M-real Corporation Press release on 26 May 2010

M-real's Carta Solida paperboard has been chosen for a box of exclusive filled
chocolates, produced by Sweden's oldest and largest confectionery company,
Cloetta, to commemorate the wedding of HRH Crown Princess Victoria of Sweden
and Mr. Daniel Westling on 19th June 2010.  Cloetta is one of 16 Swedish
companies approved by the Royal Court to develop products for ‘The Official
Wedding Series' and has launched six new chocolate products including chocolate
boxes and chocolate bars. 

The excellent sensory properties and printability of Carta Solida make it an
ideal choice for the chocolate box, which holds unwrapped chocolates and opens
to reveal a full colour photograph inside the lid of the Princess and Mr.
Westling.  The outside of the box features the Official Wedding Series seal, a
picture of the happy couple, and a luxurious gold foiled design based on a
pattern from the Drottningholm Palace. 

Cloetta, in consultation with the converter, approved Carta Solida for the
chocolate box as the board fulfils all their criteria regarding, for example,
the elimination of odour and taint. 
 
Part of the revenue is donated to the Crown Princess Couple's Wedding
Foundation, which aims to prevent social isolation and promote good health
among children and youth in Sweden. 

Founded in 1862, Cloetta is the oldest and only major Swedish confectionery
company in the Nordic region.  It has a long tradition as a Purveyor to the
Royal Swedish Court since 1922. 

Carta Solida is a fully coated bleached paperboard (BCTMP) with a white back,
recommended for the most demanding and direct contact confectionery packaging. 
It is available in 185-320 gsm. 



For further information please contact M-real Consumer Packaging:
Claus Kjaersgaard, Sales Director
Mobile  +45 40 518781
E-mail: claus.kjaersgaard(at)m-real.com