Eternal Image Announces Root Candles as Its Distributor to Catholic Churches Nationwide

140-Year-Old Company to Distribute Liturgical Candles and Gifts


FARMINGTON HILLS, Mich., July 1, 2010 (GLOBE NEWSWIRE) -- Eternal Image, Inc. (the "Company") (OTCBB:ETNL), a public company engaged in the design, manufacturing and marketing of officially licensed memorial products such as caskets, urns, monuments and vaults, today announced that it has selected Root Candles as its distributor of Vatican Observatory liturgical candles and gifts to Catholic churches across the United States.

Root Candles was founded in 1869 and currently sells many different products to more than 5,000 Catholic Church customers in the United States.

"Root Candles is a natural fit for us," said Clint Mytych, President and CEO, Eternal Image. "Their attention to product quality and fine craftsmanship mirrors our own, and they will provide a solid representation of our Vatican Observatory liturgical candle and gift line to Catholic churches across our country."

Distribution will begin after final product designs have been approved and production commences. The website for Root Candles is www.rootcandles.com.

"Root Candles is excited to be a part of this project," said Brad Root, President, The A.I. Root Company. "Together with Eternal Image, we are committed to a successful launch of officially licensed liturgical candles and gifts using the Vatican Observatory name and imagery to Catholic churches and gift shops."

About Root Candles

Since 1869, The A/I Root Company d/b/a Root Candles of Medina, Ohio, has been an industry-leading, family-owned company renowned for innovative ideas, aesthetic enhancements and the highest standards of quality.

Now in its fifth generation, the Root family continues to extol the virtues of honesty, integrity, and diligent craftsmanship. These qualities were exemplified by Root Candles founding father and American original, Amos Ives Root. His tradition of excellence, along with a genuine commitment to customer satisfaction and service, defines and fuels Root's strong brand loyalty today. Root Candles devotion to purity, honesty and quality is renowned. Each Root candle is carefully handcrafted using processes mastered through five generations of craftsmanship combined with the latest in manufacturing technologies. The results are pure and simple: Root Candles are highly regarded for complex bouquets of subtle fragrances and sophisticated color palettes, important factors for discerning candle lovers. Today, Root Candles can confidently lay claim to making "the best candles in America."

About Eternal Image

Eternal Image, incorporated in 2006, is headquartered in Farmington Hills, MI. The company is the first and only manufacturer and marketer of licensed brand image memorial products. Currently, the company offers urns and caskets that feature licensed images from Major League Baseball™, STAR TREK®, Precious Moments™, the Vatican Observatory Foundation®, and the Collegiate Licensing Company, as well as pet urns featuring the American Kennel Club™, and Cat Fanciers'™ Association. In 2010, Eternal Image formed a new division called the New World Gift Company. New World manages the design, manufacturing, and marketing of ancillary products such as liturgical candles, retail memorial candles, registry books, memorial prayer cards, and other gift items. For more information about Eternal Image or New World Gift Company, visit www.eternalimage.net, www.newworldgiftcompany.com, or call 1-888-6-CASKET.

SAFE HARBOR STATEMENT

Statements in this news release relating to plans, strategies, economic performance and trends, projections of results of specific activities or investments, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1993 and Section 21E of the Securities Exchange Act of 1934.

Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors, which include but are not limited to risk factors inherent in doing business. Forward-looking statements may be identified by terms such as "may," "will," "should," "could," "expects," "plans," "intends," "anticipates," "believes," "estimates," "predicts," "forecasts," "potential" or "continue" or similar terms or the negative of these terms.

Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. These forward-looking statements are based on information currently available to the Company and are subject to a number of risks, uncertainties, and other factors that could cause the Company's actual results, performance, prospects, and opportunities to differ materially from those expressed in, or implied by, these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, such factors, including risk factors, discussed in the Company's Registration Statement on Form SB-2, as amended on Form S-1, See www.sec.gov. Except as required by the Federal Securities law, the Company does not undertake any obligation to release publicly any revisions to any forward-looking statements to reflect events, circumstances or changes in expectations after the date of this report.

The company has no obligation to update these forward-looking statements.



            

Contact Data