ST. LOUIS, Aug. 24, 2010 (GLOBE NEWSWIRE) -- Murphy Analytics (MA) has initiated coverage on Convenience TV, Inc. (OTCBB:CRPZ). The Initiation Report contains a detailed discussion of the CRPZ business model, market dynamics, industry competitors, macroeconomic data and indicators, financials and risks. The Initiation Report is available at http://www.murphyanalytics.com/uploads/CRPZ_Initiation.
Analyst Patrick J. Murphy, CFA notes in the report: "Marketers are expected to continue shifting away from direct mail, television, print and other traditional media and towards digital, mobile and other two-way, interactive, more consumer targeted advertising channels. While CRPZ faces many challenges including competition from established digital place based advertising providers, the interactive marketing spend is projected by Forrester® to reach $55 billion or 21% of all marketing spend by 2014. Both the tremendous size of the advertising market and the manner in which the market is shifting create significant opportunity for CRPZ as it seeks to build a robust advertising network among approximately 145,000 U.S. convenience stores. Additionally, because CRPZ estimates over 60% of these convenience stores are owned by single-store owners, the Company will be able to target a market segment that may be too fragmented to become a focus for the established place-based advertisers."
About Murphy Analytics
Murphy Analytics is an independent investment research firm providing coverage of microcap and smallcap stocks. Utilizing institutional caliber, fundamental, bottom-up analysis, Murphy Analytics helps investors make informed investment decisions about equities without extensive analyst coverage, with a focus on small-cap and micro-cap public stocks. Murphy Analytics LLC is owned by Patrick J. Murphy, who has over 15 years of capital markets experience, providing institutional investment and transaction analysis across a range of asset classes including microcap equities, commercial real estate debt and equity, municipal derivatives and public finance, venture capital, fixed income, CMBS and mortgage REIT's.
Disclosure: Murphy Analytics was paid $9,000 by Level Up Industries in advance of the publication of this report. Neither Murphy Analytics (MA) nor the analyst owns or trades the shares of covered companies. Statements herein may contain forward-looking statements and are subject to significant risks and uncertainties affecting results. MA provides no assurance as to the subject company's plans or ability to effect proposed actions and cannot project capabilities, intent, resources, or experience. This report is neither a solicitation to buy nor an offer to sell securities and is to be used for informational purposes only and should not be used as basis for investment decisions. MA is not an investment advisor or broker/dealer and this report does not provide investment advice.