Cora rolls out Pricer's ESL system throughout France Cora has decided to roll out Pricer Electronic Shelf Label system in all its remaining 50 hypermarkets. The project value is about 50 MSEK. Cora is planning to install 20 stores before the end of the year and the rest during 2011-2012. “We are proud to be selected by Cora for this ambitious plan. Cora has already made nine installations with Pricer before committing to a full chain deployment in the rest of the stores. The ESL system will be used to implement dynamic pricing strategies and also for improving their store operations”, says Fredrik Berglund, CEO at Pricer. About Cora Cora France operates 59 hypermarkets with over 550 000 m² of floor space in France. Cora belongs to Louis Delhaize Group which is listed on both Euronext Brussel (ticker symbol: DELB) and the New York Stock Exchange (ticker symbol: DEG). The group operates hyper- and supermarket (http://en.wikipedia.org/wiki/Supermarket) chains in France, Belgium, the United States and other countries. Revenue amounted to 19.9 billion euro in 2009. For further information, please contact: Fredrik Berglund, CEO, or Harald Bauer, CFO, Pricer AB: +46 8 505 582 00 In its capacity as issuer, Pricer AB is releasing the information in this press release in accordance with the Swedish Securities Exchange Act (2007:528). The information was distributed to the media for publication at 10:00 hrs CET on Monday September 13th, 2010.
Cora rolls out Pricer's ESL system throughout France
| Source: Pricer AB
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