TALENTUM OYJ PRESS RELEASE 15 SEPTEMBER 2010 at 11.00 am TALENTUM ACQUIRES IIR FINLAND OY - STRENGTHENS EVENT BUSINESS Talentum Oyj has acquired the complete share capital of IIR Finland Oy. The sellers in the agreement comprise of six private persons who are part of the management and who will continue their employment in IIR. The acquisition price will not be publicised. IIR Finland Oy is a leading provider of events, training and seminars for business management and experts in Finland. IIR has operated in Finland for over 20 years. The company arranges approximately 200 events a year focusing on industry and technology, sales and marketing, business management and HR as well as financial administration and financing. Additionally, IIR Finland has a 49.9 per cent holding of Professio Oy, a healthcare training company. IIR Finland employs some 40 people and has annual net sales amounting to approximately EUR 4.5 million. IIR Finland continues to operate as Talentum's fully owned subsidiary. Talentum's event business in Finland and its training activities, with the exception of Talentum's legal training, will be transferred to operate under the company. “We wanted to develop our business, and cooperation with a media company enables us to transform the business at once. I believe that this acquisition will provide the Finnish market with a unique player. By combining IIR's special competence and comprehensive databases with Talentum's database, strong brands and good target groups, we can increase our training activities to serve the versatile needs of our customers even better,” says Johan Ehrström, IIR's Chairman of the Board. “Talentum has for a long time been the leading provider of legal training in Finland. In the past few years, we have expanded our event and seminar offering into other areas, and we expect the demand to increase. IIR brings special event business competence to Talentum and increases Talentum's current training activities to new areas. Our strategic goal is to diversify the Group's income structure, and this acquisition supports this goal,” says CEO Juha Blomster. Talentum Oyj Juha Blomster Chief Executive Officer Additional information: Talentum, Juha Blomster, Chief Executive Officer, telephone +358 40 342 4444 IIR Finland, Johan Ehrström, Chairman of the Board, telephone +358 40 504 4488 Distribution: NASDAQ OMX Helsinki Principal media www.talentum.fi IIR Finland is a leading company providing topical seminars and training for business management in Finland and a B-2-B media. The company began its operations in Finland in 1989, and it currently employs approximately some 40 experts. Over the years, more than 100,000 decision-makers and opinion leaders have developed their company's operations and themselves in IIR's events. Areas of operation comprise financing and investment, ICT, law and taxation, strategy and management, marketing, financial administration, HR, production and R&D, public sector and health care. www.iir.fi Talentum is a publisher and producer of information for professionals, aiming to be the largest and most profitable player in its field in the Nordic countries and other selected markets. The Talentum Group employs some 800 people in Finland, Sweden, Norway, the Baltic countries and Russia. Talentum's Finnish media are Talouselämä, Arvopaperi, Fakta, Tekniikka&Talous, MikroPC, Tietoviikko, Markkinointi&Mainonta, Metallitekniikka, Energia and Mediuutiset, while in Sweden it publishes Ny Teknik, Affärsvärlden, Byggvärlden, Dagens Media, Lag&Avtal and Arbetarskydd. Talentum HR produces information, seminars and publications for professionals in HR in Sweden. Sverige Bygger in Sweden and Norge Bygges in Norway produce construction business information. Talentum is also the leading publisher of a wide range of legal and professional literature and an instructor in the legal field. Talentum Oyj is listed on NASDAQ OMX Helsinki Oy.