Change in Ericsson's executive leadership team


  * Torbjörn Possne assumes the role as head of Global Customer Unit Vodafone
  * Effective October 1, 2010

Torbjörn Possne is currently Senior Vice President and Head of Group Function
Sales & Marketing and member of Ericsson's (NASDAQ:ERIC) Executive Leadership
team. He has most recently led the work of aligning Ericsson's sales and
marketing processes with the newly established regional organization.

"I have enjoyed the challenge of adapting our sales and marketing processes
together with related tools to meet both the new regional set up and a changing
industry. But at heart I want to be out in the field and I am excited to now
work even closer with our customers," says Torbjörn Possne.

Hans Vestberg, CEO and President at Ericsson says: "Torbjörn has done a great
job developing our global sales and marketing function as well as culture. His
experience and deep knowledge of our customers needs make him well suited to
lead one of our key global customer units."

Prior to his current position Possne was head of Market Unit Northern Europe, he
has 16 years of experience in Sales within Ericsson, 11 of them on international
assignments. Possne is replacing Jörgen Nilsson who has decided to pursue
opportunities outside Ericsson.

The search for Torbjörn Possne's replacement has started; a new Head of Group
Function Sales & Marketing will be announced separately.



Notes to editors:

Possne's BIO and photo are available on:
http://www.ericsson.com/ericsson/corpinfo/management/torbjorn_possne.shtml



Ericsson is the world's leading provider of technology and services to telecom
operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and
provides support for networks with over 2 billion subscribers and has the
leading position in managed services. The company's portfolio comprises mobile
and fixed network infrastructure, telecom services, software, broadband and
multimedia solutions for operators, enterprises and the media industry. The Sony
Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich
personal mobile devices.

Ericsson is advancing its vision of being the "prime driver in an
all-communicating world" through innovation, technology, and sustainable
business solutions. Working in 175 countries, more than 80,000 employees
generated revenue of SEK 206.5 billion (USD 27.1 billion) in 2009. Founded in
1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on NASDAQ
OMX, Stockholm and NASDAQ New York



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FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Public & Media Relations
Phone: +46 10 719 69 92
E-mail:media.relations@ericsson.com

Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail:investor.relations@ericsson.com

Ericsson discloses the information provided herein pursuant to the Securities
Markets Act and/or the Financial Instruments Trading Act. The information was
submitted for publication on September 20, 2010 at 07.45 CET.









[HUG#1445246]


Attachments

Press Release Torbjorn Possne.pdf Photo Torbjorn Possne.jpg