NOTICE OF EXTRAORDINARY GENERAL MEETING OF H & M HENNES & MAURITZ AB (publ)


NOTICE OF EXTRAORDINARY GENERAL MEETING OF H & M HENNES & MAURITZ AB
(publ)

Shareholders of H & M Hennes & Mauritz AB (publ) are invited to an
Extraordinary General Meeting to be held on Wednesday 20 October 2010 at
10 a.m. in the Grünewald Hall at the Stockholm Concert Hall, Kungsgatan
43, Stockholm.

NOTICE OF ATTENDANCE 

Shareholders who wish to attend the meeting shall 

both be entered in the company's register of shareholders kept by
Euroclear Sweden AB (formerly VPC AB) in their own name (not
nominee-registered) by 14 October 2010, 

and notify their intention to attend the meeting by 14 October 2010 in
writing to the address H & M Hennes & Mauritz AB, Carola Echarti-Ardéhn,
106 38 Stockholm, Sweden, by telephone to +46 (0)8-796 55 00, by fax to
+46 (0)8-796 55 44 or on the company's website at
www.hm.com/extrastamma. The attendance of any assistants is to be
notified to the same addresses etc. by the same date. 

Shareholders must state in the notice their name, civil identity number
or corporate registration number, telephone number (daytime) as well as
the number of shares held. In order to attend the meeting shareholders
whose shares are nominee-registered must have their shares temporarily
re-registered with Euroclear Sweden AB in their own name. Such
re-registration must be complete by 14 October 2010. In order to
re-register shares in time, shareholders should make the request via
their nominee in good time before this date. Such registration may be
temporary. Passes for those attending will be sent out when notice of
attendance is received. A proxy form is available at
www.hm.com/extrastamma (http://www.hm.com/extrastamma). 

AGENDA 

 1. Opening of the meeting.
 2. Election of a chairman for the meeting.
 3. Establishment and approval of voting list.
 4. Approval of the agenda.
 5. Election of people to check the minutes.
 6. Examination of whether the meeting was duly convened.
 7. The Board's proposal for the establishment of an incentive programme
for all employees of the H&M Group.
 8. The Board's proposed supplement to the “Guidelines for remuneration
to senior executives”.
 9. Closing of the meeting.

RESOLUTIONS PROPOSED 

Item 7. The Board's proposal for the establishment of an incentive
programme for all employees of the H&M Group. 

Background
Stefan Persson and family have made it known to the company's Board of
Directors that they intend to make a donation in January 2011 for the
formation of a Swedish foundation, STIFTELSEN H&M INCENTIVE PROGRAM (the
Foundation), with a view to creating the basis of an incentive programme
for all employees of the H&M Group in all the countries in which it
operates (the Programme). The donation, which is subject to the general
meeting of shareholders mandating the Board of Directors to establish
the Programme, will comprise 4,040,404 class B shares in H & M Hennes &
Mauritz AB, with an equivalent value of SEK 1 billion at the closing
price on 6 September 2010. 

It is proposed that the Programme be designed in the main as follows.
All employees throughout the H&M Group - regardless of their position -
will be included in the Programme according to the same principles,
based on length of employment. The number of years that the employee has
worked for the company will be taken into account in the qualification
period which, unless local rules require otherwise, will be five years.
Payments will commence once the employee has reached 62 years of age. It
will also be possible, however, for payments to be made after ten years
of employment - but no earlier than 2021. 

Since H&M operates in many different countries, there may be local
variations as a result of differences in laws and regulations in areas
such as tax and employment law to which the Programme must be adapted. 

In addition to the initial donation from Stefan Persson and family,
which will be allocated to those entitled to shares gradually over time,
it is proposed that - until the general meeting of shareholders resolves
otherwise - an amount equivalent to 10 percent of the increase in H & M
Hennes & Mauritz AB's dividend relative to the previous year's dividend
will be transferred annually from the H&M Group into the Programme. The
original donation and the funds transferred into the Programme over time
will be managed by the Foundation, which will invest in H&M shares. The
Foundation's shareholding in H & M Hennes & Mauritz AB shall be limited
to 5 percent. 

The Foundation's assets may only be used for the benefit of employees of
the H&M Group. The Board of Directors of H & M Hennes & Mauritz AB shall
appoint all the members of the Board of the Foundation.

The annual cost of the Programme to the Group will depend on the
increase in the company's dividend compared with the previous year's
dividend. 

For example, if the Programme had been effective previously: since the
increase in dividend between 2009 and 2010 was SEK 414 million, the cost
to the Group in 2010 would have been around SEK 41 million (i.e. SEK
0.025 per share).

Note that in 2010 H&M implemented a 2:1 share split. The above example
is based on the new number of shares, which is 1,655,072,000.

Proposed resolution
The Board of Directors proposes that the general meeting of shareholders
mandates the Board to establish an incentive programme, the H&M
INCENTIVE PROGRAM, in accordance with what has been proposed, to draw up
the necessary detailed rules of the Programme and otherwise to take the
actions required to implement the Programme. 

Item 8. The Board's proposed supplement to the “Guidelines for
remuneration to senior executives”.

Background
The proposal to establish an incentive programme covers all employees of
the H&M Group, including senior executives. The principles are the same
for all employees, not only as regards the qualification period but also
the size of the allocation and terms of payment. 

“Guidelines for remuneration to senior executives” effective until the
2011 Annual General Meeting were adopted at the Annual General Meeting
held on 29 April 2010. 

Proposed resolution
The Board proposes that the meeting now resolve to supplement these
Guidelines with a new second paragraph: “Senior executives are entitled
to the benefits provided under the H&M Incentive Program.”. 

------------------------------------------------------------------------
--------------------------------------
Number of shares and votes
The total number of shares in H&M is 1,655,072,000. The total number of
votes is 3,404,672,000.
------------------------------------------------------------------------
-------------------------------------- 

Stockholm, September 2010
The Board of Directors 

------------------------------------------------------------------------
-------------------------------------- 

Contact persons:
Kristina Stenvinkel
Head of Communications
Telephone: +46 8 796 3908
E-mail: stenvinkel@hm.com (stenvinkel@hm.com)
Nils Vinge
Head of Investor Relations
Telephone: +46 8 796 5250
E-mail: nils.vinge@hm.com (nils.vinge@hm.com)

Press pictures and background information for editorial use can be
downloaded from www.hm.com (http://www.hm.com)

The information in this press release is that which H & M Hennes &
Mauritz AB (publ) is required to disclose under Sweden's Securities
Market Act. It was released for publication at 08.00 (CET) on 20
September, 2010. 

The notice of the Extraordinary General Meeting will be published on 20
September on the company's website www.hm.com (http://www.hm.com/),
Investor Relations, Extraordinary General Meeting and on 22 September
2010 in the newspapers DN, SvD and Post och Inrikes Tidningar on the
website of Bolagsverket, the Swedish Companies Registration Office.


Attachments

09192029.pdf