Pricer wins Carrefour France ESL rollout, the largest ESL project to date

Pricer wins Carrefour France ESL rollout, the largest ESL project to
date

Carrefour, the second largest retailer worldwide, has chosen Pricer for
upgrading the Electronic Shelf Labels in its hypermarkets. Pricer's new
Continuum labels will replace the previous generation labels that are
installed in 194 hypermarkets in France. First 12 to 17 hypermarkets
will be installed this year. Carrefour also indicated that the rest of
the stores are planned to be installed until 2013. Pricer estimates that
the total value of the ESL replacement at Carrefour hypermarkets is
close to 300 MSEK.

“Following an extensive evaluation process of ESL benefits as well as
comprehensive comparison with other solutions, Carrefour's decision is
the best proof to the significant role of ESL in today's competitive
retail environment” says Fredrik Berglund, Pricer's CEO. “Carrefour
started the deployment of ESL in 2004 and since then, ESL has become a
mandatory tool for Carrefour in implementing Dynamic Pricing strategies
and optimizing store operations. This is the most significant ESL
project of any retailer and we are proud to be the ones chosen for the
implementation.”

For further information, please contact:
Fredrik Berglund, CEO, or Harald Bauer, CFO, Pricer AB: +46 8 505 582 00

In its capacity as issuer, Pricer AB is releasing the information in
this press release in accordance with the Swedish Securities Exchange
Act (2007:528). The information was distributed to the media for
publication at 14.00 hrs CET on Wednesday September 22nd, 2010.

 

Pricer provides the retail industry's leading electronic display and
Electronic Shelf Label (ESL) platform, solutions, and services for
intelligently communicating, managing, and optimizing price and product
information on the retail floor. Pricer is the only company today
offering a communication platform that supports both segment based ESL
and pixel-based ESL. The platform is based on a two-way communication
protocol to ensure a complete traceability and effective management of
resources. The Pricer system significantly improves consumer benefit and
store productivity by simplifying work in the store. Pricer, founded in
1991 in Uppsala, Sweden, offers the most complete and scalable ESL
solution. Pricer has about 5,800 installations in more than 40 countries
with the largest ESL world market share. Customers include many of the
world's top retailers and some of the foremost retail chains in Europe,
Japan and the USA. Pricer, in co-operation with qualified partners,
offers a totally integrated solution together with supplementary
products, applications and services.

Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For
further information, please visit www.pricer.com 

Pricer AB (publ)                   Website: www.pricer.com 

Bergkällavägen 20-22          Telephone: +46 8 505 582 00

SE-192 79 Sollentuna         Corporate Identity number: 556427-7993

Sweden