Sky Deutschland AG / Key word(s): Capital Increase 28.09.2010 10:44 --------------------------------------------------------------------------- Munich, 28 September 2010. Sky Deutschland AG announces that the subscription period of the rights offering resolved on 12 September ended on 27 September 2010. Today, as previously released, the unsubscribed shares will be offered in a private placement to institutional investors. Such offer will commence immediately. 58,084,520 new shares were subscribed for in the rights offering by existing and new shareholders other than News Corporation. Accordingly, News Adelaide Holdings B.V., a wholly indirect owned subsidiary of News Corporation, will purchase a minimum of 106,062,987 additional new shares under its backstop commitment made in relation to the capital raising. Therefore, 60.9 percent of the total rights offering have been placed to investors and remaining up to 105,433,422 new shares will be offered in the private placement. Any new shares placed with investors in the private placement correspond with an increase in News' commitment to purchase additional shares to up to 49.9 percent of the share capital outstanding upon registration of the capital increase. The final number of new shares placed will be determined upon the completion of the private placement. The Royal Bank of Scotland and UniCredit Bank AG act as Joint Global Coordinators and Joint Lead Managers for the capital increase. This press release is available on the internet at info.sky.de. Contact for press: Dr. Hans-Jürgen Croissant Senior Vice President Corporate Communications Tel.: +49 89/99 58-63 97 hans-juergen.croissant@sky.de Contact for investors and analysts: Christine Scheil Vice President Investor Relations Tel.: +49 89/99 58-10 10 christine.scheil@sky.de This publication constitutes neither an offer to sell nor a solicitation to buy securities of Sky Deutschland AG. The offer is being made solely by means of, and on the basis of, the published securities prospectus (including any amendments thereto, if any). An investment decision regarding the publicly offered securities of Sky Deutschland AG should only be made on the basis of the securities prospectus. The securities prospectus is available free of charge from The Royal Bank of Scotland N.V. (London Branch) (135 Bishopsgate, EC2M3UR London, United Kingdom) or UniCredit Bank AG (ArabellastraÃe 12, 81925 Munich, Germany) or on the Sky Deutschland AG website. These materials do not constitute an offer of securities for sale or a solicitation of an offer to purchase securities in the United States, Germany or any other jurisdiction. The shares (the 'Shares') of Sky Deutschland AG (the 'Company') may not be offered or sold in the United States absent registration or an exemption from registration under the U.S. Securities Act of 1933, as amended. The Company does not intend to register any portion of the offering in the United States or to conduct a public offering of Shares of the Company in the United States. This release contains statements regarding future developments that have been based on current evaluations and have been made to best of the knowledge of the management of Sky Deutschland AG. Such statements with regard to future developments are subject to known and unknown risks, uncertainties and other factors that could cause the profit situation, profitability, value development or the performance of Sky Deutschland AG or the success of the media industry to diverge from those profit situations, profitability, value development or performance results that are assumed expressly or implied or described in these statements regarding the future. Considering these risks, uncertainties and well as other factors, readers of these documents should not rely in an incommensurate manner on these statements dealing with future developments. Sky Deutschland AG has no obligation to behave in keeping with such statements regarding future developments or to alter its behavior to accommodate future events and developments. 28.09.2010 10:44 Dissemination of a Corporate News, transmitted by DGAP - a company of EquityStory AG. The issuer is solely responsible for the content of this announcement. DGAP's Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de --------------------------------------------------------------------------- Language: English Company: Sky Deutschland AG Medienallee 26 85774 Unterföhring Deutschland Phone: +49 (0)89 9958-02 Fax: +49 (0)89 9958-6239 E-mail: ir@sky.de Internet: info.sky.de ISIN: DE000SKYD000 WKN: SKYD00 Indices: MDAX Listed: Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr in Hamburg, München, Düsseldorf, Berlin, Stuttgart, Hannover End of Announcement DGAP News-Service ---------------------------------------------------------------------------
DGAP-News: Sky Deutschland AG: Rights offering: Subscription period has ended - private placement now to commence
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