DGAP-News: Sky Deutschland AG: Rights offering: Subscription period has ended - private placement now to commence


Sky Deutschland AG  / Key word(s): Capital Increase

28.09.2010 10:44 
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Munich, 28 September 2010. Sky Deutschland AG announces that the
subscription period of the rights offering resolved on 12 September ended
on 27 September 2010. Today, as previously released, the unsubscribed
shares will be offered in a private placement to institutional investors.
Such offer will commence immediately.

58,084,520 new shares were subscribed for in the rights offering by
existing and new shareholders other than News Corporation. Accordingly,
News Adelaide Holdings B.V., a wholly indirect owned subsidiary of News
Corporation, will purchase a minimum of 106,062,987 additional new shares
under its backstop commitment made in relation to the capital raising.
Therefore, 60.9 percent of the total rights offering have been placed to
investors and remaining up to 105,433,422 new shares will be offered in the
private placement. Any new shares placed with investors in the private
placement correspond with an increase in News' commitment to purchase
additional shares to up to 49.9 percent of the share capital outstanding
upon registration of the capital increase. The final number of new shares
placed will be determined upon the completion of the private placement.

The Royal Bank of Scotland and UniCredit Bank AG act as Joint Global
Coordinators and Joint Lead Managers for the capital increase.

This press release is available on the internet at info.sky.de.

Contact for press: 
Dr. Hans-Jürgen Croissant
Senior Vice President Corporate Communications
Tel.: +49 89/99 58-63 97 
hans-juergen.croissant@sky.de

Contact for investors and analysts:
Christine Scheil
Vice President Investor Relations
Tel.: +49 89/99 58-10 10
christine.scheil@sky.de

This publication constitutes neither an offer to sell nor a solicitation to
buy securities of Sky Deutschland AG. The offer is being made solely by
means of, and on the basis of, the published securities prospectus
(including any amendments thereto, if any). An investment decision
regarding the publicly offered securities of Sky Deutschland AG should only
be made on the basis of the securities prospectus. The securities
prospectus is available free of charge from The Royal Bank of Scotland N.V.
(London Branch) (135 Bishopsgate, EC2M3UR London, United Kingdom) or
UniCredit Bank AG (Arabellastraße 12, 81925 Munich, Germany) or on the Sky
Deutschland AG website.

These materials do not constitute an offer of securities for sale or a
solicitation of an offer to purchase securities in the United States,
Germany or any other jurisdiction. The shares (the 'Shares') of Sky
Deutschland AG (the 'Company') may not be offered or sold in the United
States absent registration or an exemption from registration under the U.S.
Securities Act of 1933, as amended. The Company does not intend to register
any portion of the offering in the United States or to conduct a public
offering of Shares of the Company in the United States.

This release contains statements regarding future developments that have
been based on current evaluations and have been made to best of the
knowledge of the management of Sky Deutschland AG. Such statements with
regard to future developments are subject to known and unknown risks,
uncertainties and other factors that could cause the profit situation,
profitability, value development or the performance of Sky Deutschland AG
or the success of the media industry to diverge from those profit
situations, profitability, value development or performance results that
are assumed expressly or implied or described in these statements regarding
the future. Considering these risks, uncertainties and well as other
factors, readers of these documents should not rely in an incommensurate
manner on these statements dealing with future developments. Sky
Deutschland AG has no obligation to behave in keeping with such statements
regarding future developments or to alter its behavior to accommodate
future events and developments.


28.09.2010 10:44 Dissemination of a Corporate News, transmitted by DGAP - 
a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.

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Language:     English
Company:      Sky Deutschland AG
              Medienallee 26
              85774 Unterföhring
              Deutschland
Phone:        +49 (0)89 9958-02
Fax:          +49 (0)89 9958-6239
E-mail:       ir@sky.de
Internet:     info.sky.de
ISIN:         DE000SKYD000
WKN:          SKYD00
Indices:      MDAX
Listed:       Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr
              in Hamburg, München, Düsseldorf, Berlin, Stuttgart, Hannover
 
End of Announcement                             DGAP News-Service
 
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