DGAP-Adhoc: TOMORROW FOCUS AG sells holding in Playboy Deutschland Publishing GmbH to Focus Magazin Verlag GmbH

| Source: EQS Group AG EQS Group AG 

TOMORROW FOCUS AG  / Key word(s): Disposal

01.10.2010 09:01 

Dissemination of an Ad hoc announcement according to § 15 WpHG, transmitted
by DGAP - a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.

---------------------------------------------------------------------------

Munich, Germany, 1 October 2010 - With the approval of the Supervisory
Board, the Management Board of TOMORROW FOCUS AG today accepted an offer
from Focus Magazin Verlag GmbH, a wholly-owned subsidiary of Hubert Burda
Media Holding Kommanditgesellschaft, for its 50.39 percent stake in Playboy
Deutschland Publishing GmbH, which combines Playboy's print and online
business in the German language. The divestment will take effect on 1
October 2010.

The agreed purchase, based on an independent valuation, was EUR 6.2
million. This will provide TOMORROW FOCUS AG with recognised non-recurring
income of about EUR 5.5 million in the fourth quarter 2010. The valuation
figure reflects the recent ten-year extension of the company's licence.

Prior to the sale, Playboy Deutschland Publishing GmbH was a
fully-consolidated member of TOMORROW FOCUS AG. In the financial year 2009,
it achieved revenue of EUR 13.0 million and EBITDA of EUR 0.1 million. The
corresponding figures for the first half of 2010 were EUR 5.6 million for
revenue and EUR 0.4 million for EBITDA.

The divestment forms part of the new corporate strategy adopted by TOMORROW
FOCUS AG in spring of this year. The company now intends to focus on purely
internet-based activities as a way of further optimising its portfolio.

TOMORROW FOCUS Media GmbH, a wholly-owned subsidiary of TOMORROW FOCUS AG,
will continue its role of providing online marketing services for
playboy.de.

As a result of the transaction, Focus Magazin Verlag GmbH will hold 100
percent of the shares in Playboy Deutschland Publishing GmbH. Jürgen
Feldmann will continue as managing director.

The deal is still subject to approval by Germany's competition authorities.


Media & Investor Relations contact: 
TOMORROW FOCUS AG
Armin Blohmann
Steinhauser Strasse 1+3
81677 München
Germany
phone: +49 (0)89 9250-1256
fax: +49 (0)89 9250-2403
email: a.blohmann@tomorrow-focus.de 
www.tomorrow-focus.de
http://twitter.com/tomorrowfocus
http://facebook.de/tomorrowfocus

For photo material and logos please visit our media newsroom at 
www.tomorrow-focus.de/newsroom





01.10.2010 09:01 DGAP's Distribution Services include Regulatory Announcements, 
Financial/Corporate News and Press Releases. 
Media archive at www.dgap-medientreff.de and www.dgap.de

---------------------------------------------------------------------------
 
Language:     English
Company:      TOMORROW FOCUS AG
              Steinhauserstr. 1-3
              81677 München
              Deutschland
Phone:        +49 (0)89 9250-1256
Fax:          +49 (0)89 9250-2403
E-mail:       a.blohmann@tomorrow-focus.de
Internet:     www.tomorrow-focus.de
ISIN:         DE0005495329
WKN:          549532
Listed:       Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr
              in Hamburg, München, Berlin, Düsseldorf, Hannover, Stuttgart
 
End of Announcement                             DGAP News-Service
 
---------------------------------------------------------------------------