SAN DIEGO, CA--(Marketwire - November 3, 2010) - Certona today announced that a recent study by the Patricia Seybold Group, an independent research organization, has identified Certona as a leader in personalization for online and multi-channel retailers.
"If you are in retail or B2B ecommerce, Certona should be on your short list," says Susan Aldrich, SVP of Patricia Seybold Group. "Resonance offers a high degree of automation for optimizing your site, and a console that gives you a high degree of control over those spots that you want to manage."
Certona's Resonance platform scored high in the evaluation for: Guidance and Advice, Recommendation Structure, Managing Recommendations and Operations.
Other areas that the report highlights include:
- "Certona recommendations can be delivered to any venue, including mobile devices, call center applications, print ads, emails, in-store POS devices, and catalogs."
- "Resonance can automatically optimize the entire site, or sections of it, to achieve the merchant's goals. This is a critical capability for large sites: sites with many pages, many customers, and/or many products."
- "Reports measuring various metrics of success are generated and available to the client 24x7. There is no limit to testing."
"Recommendations can improve customer experience, improve search results, and boost Web site key performance indicators. Certona Resonance Recommendations stack up very well against our evaluation criteria," added Susan Aldrich, SVP of Patricia Seybold Group.
"We are excited to have our Resonance platform recognized by the Patricia Seybold Group," said Meyar Sheik, CEO of Certona. "We take great pride in offering our clients the highest performing recommendation engine combined with the most versatile and flexible management console to meet the needs of today's multi-channel retailers."
Download the Resonance Recommendations evaluation report by the Patricia Seybold Group.
About Certona
Certona is the creator of Resonance, the leading real-time personalization and revenue optimization platform for multi-channel retailers. Trusted by more than 250 top ecommerce sites throughout the world, Resonance increases average order value and revenue per visit by delivering individualized real-time content and product recommendations across all customer touch points. With seven patents pending, the "self-optimizing" system is powered by sophisticated neural networks and a portfolio of algorithms to deliver product, content, and promotional offers through multiple channels -- web, email, call center, point-of-sale, and mobile. Clients include the largest and most recognized online and multi-channel retail brands across all popular categories. For more information, visit www.certona.com.
Contact Information:
Contact:
Todd Scholl
Certona Corporation
(858) 369-3888 Ext. 212