12 November 2010 Company announcement no 15-10 North Media A/S - change in management As stated in the Interim Management Statement for Q3 2010 of 3 November 2010, North Media A/S has discontinued its activities relating to sales and the formation of strategic alliances for the subsidiary, Forbruger-Kontakt A/S. Forbruger-Kontakt A/S, which is a distribution company, represents a considerable part of the Group's total activities. In addition, the distributing activities differ from most of the Group's other activities. Management believes that Forbruger-Kontakt A/S has considerable growth potential and that this company operates in a market of particular competitive conditions requiring dedicated and targeted efforts by Man-agement. Mads Dahl Møberg Andersen has held the position of CEO of the North Media A/S Group since April 2004 and of Forbruger-Kontakt A/S since May 2008. From 1 January 2011, he will be concentrating on his responsibilities as CEO of Forbruger-Kontakt A/S. Consequently, Mads Dahl Møberg Andersen resigns as CEO of North Media A/S with effect from 31 December 2010. The Board of Directors of North Media A/S has appointed Lars Nymann Andersen as CEO of North Media A/S with effect from 1 January 2011. He is a Master of Laws and has been with the Group since 2001, most recently as CEO of the subsidiaries, Helsingør Dagblad A/S and MinReklame ApS. Lars Nymann Andersen is therefore familiar with the Group's media companies, which will also in future be his main focus. From 1 January 2011, Lars Nymann Andersen, Arne Ullum and Kåre Wigh will make up the Executive Board of North Media A/S. Please contact Richard Bunck, Chairman of the Board of Directors, at +45 39 57 75 01 for further information. Yours faithfully North Media A/S Richard Bunck Please visit us at: http://www.northmedia.dk This document is an unofficial translation of the Danish original. In the event of any in-consistencies the Danish version shall apply.