WASHINGTON, DC--(Marketwire - November 18, 2010) - The Television, Internet and Video Association of DC (TIVA-DC) awarded WHITECOAT Strategies the gold medal for best public relations/marketing video for "New Hope for Gene Therapy... A Young Boy's Fight Against Blindness" at the annual DC PEER Awards held at the National Press Club on Saturday.
WHITECOAT Strategies produced the video for the Biotechnology Industry Organization (BIO) and it premiered during the keynote speech at BIO's 2010 International Convention in Chicago. A second version of the film was later produced for the Foundation Fighting Blindness.
"Science driven companies and organizations are more challenged then ever when it comes to differentiating themselves in an increasingly confusing media environment," said WHITECOAT Strategies' Chief Creative Officer David Welch. "We're honored to win an award doing what we love to do, telling the many amazing stories of biotechnology and science through video production. I am very proud of our amazing team, which ranges from a biochemist 3-D animator to a former med student."
The video, which highlights continued advancements in gene therapy, tells the inspirational story of Corey Haas, who was born virtually blind due to a rare genetic disease but regained his vision after undergoing a gene therapy procedure.
WHITECOAT Strategies is a Washington, DC-based multimedia communications company that specializes in integrating creative, award-winning video into proven public relations and marketing strategies and incorporating social media and earned media programs. More information is available at www.WHITECOATstrategies.com.
TIVA-DC, a not-for-profit organization, was formed to serve the needs of the growing Washington/Baltimore media production community. Recognition of the outstanding work created by area professionals is one of the most celebrated social events each year: The DC PEER Awards. The event, which is held at the National Press Club, is sponsored by TIVA-DC.
Video link: http://www.youtube.com/watch?v=H0RvTOF1fEc
Contact Information:
Contact:
Cassie Bottge
Ph: 202-547-2880