Marimekko Corporation PRESS RELEASE 24 November 2010 at 10.00 a.m. MARIMEKKO SHOP OPENS IN MALMÖ Marimekko's latest retail shop is celebrating its opening today in Malmö, Sweden. The shop, which opened to the public on 15 November 2010, carries the whole range of Marimekko products: printed fabrics and other interior decoration products as well as clothes, bags and accessories. The approximately 125-square-metre shop has an excellent location on a pleasant and busy shopping street in the city centre. The immediate neighbours include the Form/Design Center, a popular meeting place for people interested in design and architecture, which holds numerous exhibitions and seminars each year. Sweden and the other Nordic countries have been like another domestic market for Marimekko for decades, and the company seeks to further underpin its position in this market. The newly opened shop in Malmö is a continuation of the work, started in 2009, to expand the distribution network. Last year Marimekko's shop in Stockholm was expanded and remodelled, and a new concept store was opened in Copenhagen. “Malmö is a highly central city in Southern Sweden, where Marimekko is already very well known. By opening a shop based on our updated retail store concept in the city, we aim to further reinforce our presence in this area. As Sweden's third-largest city, Malmö is also attractive to us because of its large customer flows. The Öresund bridge merges Malmö and Copenhagen into the Nordic region's largest metropolitan area, with some 2.4 million inhabitants. We have now two retail shops of our own in Sweden, and I see potential in the market for more shops in the future,” says Mika Ihamuotila, President and CEO of Marimekko. At the moment there are a total of 83 Marimekko stores in Finland and abroad, of which 27 are company's own retail shops. Of these 22 are in Finland and five abroad: in Berlin, Frankfurt, London, Malmö and Stockholm. The address of the Marimekko shop in Malmö is Skomagaregatan 6. MARIMEKKO CORPORATION Group Communications Piia Pakarinen Tel. +358 9 758 7293 Fax +358 9 755 3051 E-mail: piia.pakarinen@marimekko.fi DISTRIBUTION: Principal media Marimekko's website: www.marimekko.com Marimekko is a leading Finnish textile and clothing design house. Through its timeless and individual designs, Marimekko wants to create aesthetic experiences for every moment in life for people of all ages. The array of Marimekko design embraces interior decoration items ranging from furnishing fabrics to tableware as well as clothing, bags, jewellery and other accessories. When Marimekko was founded in 1951, the unparalleled patterns and colours of its printed fabrics gave it a strong and unique identity. Marimekko products are available in roughly 40 countries. In 2009, Marimekko's net sales were EUR 72.5 million, of which international sales accounted for 27.3%. Marimekko's shares are quoted on NASDAQ OMX Helsinki Ltd.