Doro launches its first mobile phone for seniors in New Zealand


Press release
Lund, December 1, 2010 

Doro launches its first mobile phone for seniors in New Zealand

Doro® and New Zealand's second-largest operator, TelstraClear, have initiated a
partnership. TelstraClear is a wholly owned subsidiary of Australia's leading
telecommunications company, Telstra Corporation Limited, which has 400,000
customers. 

As of today, December 1, Doro's best-selling mobile phone, the Doro PhoneEasy®
410gsm, is sold in TelstraClear's own stores, as well as via other retailers
throughout New Zealand and TelstraClear's website. 

“I am very pleased to see that Doro's products are now available in a country
in the Pacific region and, in addition, via a key player. This represents
further progress for our global strategy,” says Jérôme Arnaud, President and
CEO of Doro. 

“TelstraClear is thrilled to introduce Doro's telephones to the New Zealand
market. We offerm customers a simple solution for mobile, home and broadband
services, so Doro's offering is well suited to ours,” says TelstraClear's
Mobile Product Manager, Susannah Redstone. 

For more information, please contact:
President and CEO Jérôme Arnaud, +46 (0)46 280 50 05,
or CFO Annette Borén, +46 (0)70 630 00 09.

This is information that Doro AB (publ) is required to publish in accordance
with the Swedish Securities Markets Act and/or the Swedish Financial Trading
Act. This inform ation was submitted for publication on December 1, 2010 at
11.00 a.m. CET. 

About TelstraClear
TelstraClear is a communications company, providing innovative market leading
products and services to companies, authorities and others. The company is
wholly owned by Telstra Corporation Limited, Australia's largest
telecommunications company. Read more about TelstraClear at
www.telstraclear.co.nz. 

About Doro
Doro is a Swedish company that focuses on developing, marketing and selling
telecom products targeted particularly at seniors - a growing group of people
worldwide. With more than 35 years of experience in the telecom sector, Doro is
today a world-leader in simple, userfriendly mobile phones with sales in more
than 30 countries on five continents. Doro created the Care Electronics
segments and has in recent years received several international design awards.
In 2009, the company had sales of SEK 493 million. Doro's shares are quoted on
the OMX Nordic Exchange Stockholm, Nordic list, Small companies. Read more
about Doro at www.doro.com 

Attachments

doro_pr_1011201_eng.pdf