H&M GROUP SALES DEVELOPMENT IN APRIL

H&M GROUP SALES DEVELOPMENT IN APRIL

In the month of April 2011, H&M group total sales increased by 21 per
cent compared to the same month previous year, calculated in local
currencies including VAT. In comparable units sales increased by 11 per
cent. Comparable units comprise the stores and the internet and
catalogue sales countries that have been in operation for at least a
financial year.

Sales development in April 2011 was affected by a positive Easter effect
and favourable weather.

The total number of stores amounted to 2,264 on 30 April 2011 versus
2,037 on 30 April 2010.

For table over the sales development during the last years, see attached
document.

Percentage sales development for the month of May and total revenue in
SEK for the second quarter (March to May) will be published in a
separate press release on 15 June 2011. The Six-Month Report, covering
the period 1 December 2010 to 31 May 2011, will be published on 22 June
2011.

 

Karl-Johan Persson, Managing Director  

Contact person: Nils Vinge, Head of IR, +46-8-796 5250

 

The information in this press release is that which H & M Hennes &
Mauritz AB (publ) is required to disclose under Sweden's Securities
Market Act. It was released for publication at 08.00 (CET) on 16 May
2011.

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is
quoted on NASDAQ OMX Stockholm. The company's business concept is to
offer fashion and quality at the best price. In addition to H&M, the
group includes the brands COS, Monki, Weekday and Cheap Monday as well
as H&M Home. The H&M Group has more than 2,200 stores in 40 markets,
including franchise markets. In 2010, sales including VAT were SEK
126,966 million and the number of employees is more than 87,000. For
further information, visit www.hm.com (http://www.hm.com/).