FT. LAUDERDALE, Fla., Aug. 16, 2011 (GLOBE NEWSWIRE) -- In a who's who event attended by influential corporations and noteworthy individual philanthropists throughout South Florida, the first-ever Glitz and Glamour gala was, by all accounts, a huge success. Nearly $80,000 was raised to benefit educational and safe housing for at-risk children in India; children who normally would be sold into slavery or brothels. The event brought new acclaim to renowned New York graffiti artist, John "Crash" Matos, who created and donated original "one of a kind" paintings to be auctioned at the event.
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"We know that greatness, like art, comes in many different shapes, sizes, scales and silhouettes," said Shivani Gupta, Managing Director of Drive PR, and organizer of the event. "When our client, The Mattera Foundation, asked us to create something special, we knew this was a chance to really break out of the box." Beyond excellent PR and marketing skills, Drive PR has a strong reputation for eclectic taste, visionary planning and flawless execution.
"Being able to make a difference in our world begins with thinking differently about fundraising. Drive PR has certainly helped us achieve precisely that," said John Mattera, founder of The Mattera Foundation, a local philanthropic organization dedicated to building stronger communities around the world.
In addition to partnering with an original high-profile artist as the spotlight for the event, Drive PR orchestrated site selection at the Mattera's private residence, entertainment, food and beverage, and additional auction gifts from 360 Medical and Tumi luggage. Plans are already in the works for the next Glitz and Glamour event in partnership with The Mattera Foundation.
About Drive PR:
Drive PR specializes in comprehensive, goal-oriented, results-based solutions for public relations, marketing, advertising, web and design. Comprised of some of the most talented and passionate people in various industries, Drive PR gives new meaning to the term "driven." Maximize opportunities to reach the top of the market and stay there by visiting us at: http://www.DrivePublicRelations.com
About The Mattera Foundation:
The mission of The Mattera Foundation is to strengthen communities bringing good people and good causes together to ensure both the excellent stewardship of donor funds and the prudent investment of grants in the communities that the foundation serves. The Mattera Foundation puts the joy back in giving. For more about The Mattera Foundation, visit http://www.TheMatteraFoundation.org.
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