Seventh Generation Named 2011 United Nations Leader of Change

BURLINGTON, VT--(Marketwire - Oct 19, 2011) - Seventh Generation, the country's leading innovator of non-toxic and renewable household solutions and the number one "green" brand in America, has been named a 2011 Leader for Change by the United Nations and the Foundation for Social Change. The award was accepted by Seventh Generation CEO John Replogle at a special presentation at the United Nations Global Conference for Social Change in New York City.

Replogle elaborated on the company's mission to embrace a triple bottom line that balances people, planet and profit in an interview with event moderator and New York Times editor, Jane Bornemeier.

"Seventh Generation has received an incredible number of honors in our 23-year history, but I'm not sure that we've ever received one as meaningful as this," said Replogle. "It's a tremendous acknowledgement of the progress we've been making to pursue our company's purpose to have an impact beyond profit. I think it speaks to a growing global desire to find better ways of doing business, leading industry and serving consumers. The old business model focused exclusively on profit is no longer viable and the world needs to forge new economic and social systems built on sustainability. This award recognizes that Seventh Generation is well on the path to this new model."

These values embody the philosophy of the Leaders of Change awards, which are presented to those organizations that have demonstrated an exemplary commitment to embedding environmental and social performance in their competitive strategy.

ABOUT SEVENTH GENERATION
Seventh Generation is committed to being the most trusted brand of household and personal-care products for your living home. Our products are healthy solutions for the air, surfaces, fabrics, pets and people within your home -- and for the community and environment outside of it. Seventh Generation also offers baby products that are safe for your children and the planet. The company derives its name from the Great Law of the Iroquois Confederacy that states, "In our every deliberation, we must consider the impact of our decisions on the next seven generations." Every time you use a Seventh Generation product you are making a difference by saving natural resources, reducing pollution, and making the world a better place for this and the next seven generations.

For information on Seventh Generation cleaning, paper, baby and feminine personal care products, to find store locations, and explore the company's website visit www.seventhgeneration.com. To read more about Seventh Generation's corporate responsibility, visit the 2009 Corporate Consciousness Report at: www.7genreport.com.