Cisco Launches Industry's First Integrated Wireless TV Solution

SAN JOSE, CA--(Marketwire - Oct 25, 2011) - Today Cisco (NASDAQ: CSCO) announced the launch of the industry's first wireless IPTV service with AT&T. Cisco is the sole provider of this advanced wireless IPTV solution featuring new wireless receivers and wireless access points (WAPs), available across the entire AT&T U-verse TV footprint beginning Monday, October 31.

Consumers can now rely on wireless technology to deliver high-quality video services throughout the home without the need for cables or wires. With this new technology, you can watch TV in virtually any room in the home, even rooms not wired for TV -- like the kitchen, basement or indoor garage. TV content is sent from the Cisco wireless access point via in-home Wi-Fi to the Cisco^® wireless receiver next to the TV. It's as easy as plugging the TV into a power source, attaching high-definition multimedia interface (HDMI) cables or other audiovisual connection to the TV and pressing two buttons to establish the wireless connection.

Highlights:
The Wireless TV Solution:

• Cisco's wireless TV solution is the first of its kind to deliver both standard definition (SD) and high definition (HD) programming to multiple receivers with "built-in" or integrated Wi-Fi. Just one wireless access point per home can support two wireless receivers connected to TVs.
• Cisco's wireless TV solution features the ISB7005 wireless receiver and the VEN401 Wireless Access Point, now part of the Cisco Videoscape™ portfolio.
• Cisco's wireless receiver delivers live TV channels and interactive services -- and functions as a Total Home HD DVR, allowing consumers to view and manage DVR recordings wirelessly from a wired DVR in the home.

Video Operator Benefits:

• Wi-Fi-delivered video gives service providers the unique advantage of offering consumers new freedom to watch TV wherever they want in the home.
• With no added wiring required, Cisco's wireless TV solution offers service providers the means for faster service activations and consumer self-installation with easy-to-use WiFi kits.
• Integrating WiFi technology into the receiver is a more cost-effective option for service providers, as it gives technicians the ability to install receivers without running new wires. The integrated WiFi receiver also offers service providers the ability to monitor the device's performance via the network, as the receiver comes equipped with remote diagnostics.
• Cisco's solution is based on the 802.11n standard, and includes enhancements to manage the demanding requirements of delivering high-quality, highly secure video over Wi-Fi.

Supporting Quotes:

• GW Shaw, executive director of U-verse marketing, AT&T:
  "AT&T is bringing a new freedom to the TV experience, giving consumers the benefit of watching TV in virtually any room in the home. Cisco's wireless IPTV solution gives our customers flexibility with where they can place and watch their TVs, and offers a faster and simpler set-up process for customers and U-verse technicians."

• Joe Chow, vice president and general manager, Connected Home Solutions, Service Provider Video Technology Group, Cisco:
  "Never before has it been so easy to move your TV around the home to wherever it suits you. We are excited to reach this industry milestone, becoming the first to bring wireless TV to market with AT&T. Cisco is pleased to achieve new heights as AT&T's wireless TV technology provider."

Embedded Videos:

• Cisco Demos Industry's First Integrated Wireless TV Solution
  http://www.youtube.com/v/QbuosyYIdew
• Video: Free Your TV. Where Would You Put Yours?
  http://www.youtube.com/v/lSodIFjgzt8

Supporting Resources:

• AT&T U-verse
• Cisco Service Provider blog: SP360: http://blogs.cisco.com/sp
• Follow Cisco SP Video news and activities on Twitter: #CiscoSPVideo, #FreeYourTV

Tags/Keywords:
Cisco, AT&T, IPTV, TV Everywhere, Joe Chow, GW Shaw, U-verse TV, Videoscape, WAP, wireless TV, wireless receiver

RSS Feed for Cisco: http://newsroom.cisco.com/rss-feeds

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AT&T U-verse: Geographic and service restrictions apply to AT&T U-verse services. Go to att.com/U-verse to see if you qualify. A one-time fee of $49, and monthly recurring fee of $7 per wireless receiver applies; power outlet and connection of receiver to TV required; Limit 2 per household; Go to att.com/freedom for details. Technical restrictions apply; may not be available to all customers.