uTest CMO Matt Johnston Presents "Is This the Year Crowdsourcing Goes Mainstream?" at Enterprise 2.0 Conference, Santa Clara

SAN FRANCISCO, CA--(Marketwire - Nov 15, 2011) - uTest, the leader for in-the-wild software testing, announced that its Chief Marketing Officer, Matt Johnston, will discuss the keys to successfully employing a crowdsourcing model to create an engaged community of skilled professionals on November 16^th at 2:30pm at the E2.0 Conference.

WHO:
Chief Marketing Officer Matt Johnston has more than a decade of technology, product and marketing experience and leads uTest's efforts in building awareness, forming key partnerships and creating a world-class community of testers. Other industry leaders in the Community Management: Engaging External Audiences track include:

• Google Community Manager, Adrienne Ludwick
• Dell Director of Global Community, Bill Johnston
• Aetna Community Management Strategist, Lauren Vargas

WHAT:
Anyone can build a loosely affiliated, unstructured crowd -- a mob. The key to successfully employing a crowdsourcing model in a b2b/professional services type space is to advance beyond the realm of a 'mob' to create an engaged, interactive community of diverse and skilled professionals. With the help of reputation and compensation systems, community recruitment and engagement, public profiles and social media, crowdsourcing has the potential to take the services industry to new heights.

Using real-world examples, Johnston will dispel the most common myths about crowdsourcing; explain why it doesn't mean the end to in-house staffs; and reveal why it is NOT just another marketing buzz word.

WHEN:
Wednesday, November 16, 2011 @ 2:30pm

WHERE:
Santa Clara Convention Center @ 5001 Great America Pkwy, Santa Clara, CA 95054 (Room E)

HOW:
REGISTER HERE for the main conference (Nov 15-17, 2011)

About uTest
uTest provides in-the-wild testing services that span the entire software development lifecycle -- including functional, security, load, localization and usability testing. The company's community of more than 45,000 professional testers from 180 countries put web, mobile and desktop applications through their paces by testing on real devices under real-world conditions. Thousands of companies -- from startups to industry-leading brands -- rely on uTest as a critical component of their QA processes for fast, reliable, and cost-effective testing results. More info at http://www.utest.com or http://blog.utest.com.