Universal Studios Chooses AnyClip to Reveal the Most Memorable Moments From 100 Years of Movie Making

JERUSALEM and LOS ANGELES, CA--(Marketwire - Jan 10, 2012) - AnyClip Media Ltd. today announced their participation in Universal Studio's centennial celebration, curating legendary movie moments from some of the most iconic films of the past 100 years. Now available as part of the partnership, AnyClip has made these top film clips available to movie lovers all over the world to enjoy on Universal's official anniversary site www.universal100th.com.

Universal Studios is encouraging their fans to use this milestone as a time to reflect on their favorite iconic movie moments. Great movies have the power to influence social change, affect the course of culture, alter people's emotions, and often times, change the way people view the world. Universal Studios encourages film enthusiasts worldwide to take the time to celebrate those movie moments that impacted their lives in an indescribable way.

AnyClip, an emerging entertainment technology company, which enables movie studios to monetize and reinvigorate their libraries of content, was chosen by Universal to identify and provide extensive metadata for these magical moments from Universal's most iconic movies of the past century. Additionally, Anyclip will discover and curate the most popular 10-15 movie moments from each film using their deep tagging technology. The official anniversary website was designed and built by Universal partner and digital marketing agency, The Branding Farm.

"A great movie can do many things but most of all, it can stick with you to become a milestone in your own life. This is our goal for our top curated clips: to share them with our fans and viewers giving them the opportunity to relive their favorite movie moments, and discover new ones. We're thrilled that AnyClip was able to help us accomplish our goal," said Kris Lichthart, Manager of Digital Marketing at Universal Studios.

"It was such an honor for us to be able to help Universal choose the best clips from some of their iconic films from the last 100 years. AnyClip is able to help users reconnect with their favorite and most iconic moments, based on our deep tagging technology and rich search and discovery mechanisms. This lets us provide an enhanced user experience, as well as help Universal find the most popular movie scenes. We're excited to be part of such a monumental milestone and to continue our partnership with Universal, " said Oren Nauman, CEO of AnyClip.

About AnyClip
AnyClip enables users to find any moment from any movie in its database. Its technology and innovative user experience allows consumers to relive their favorite moments from their favorite movies. AnyClip partners with film and television studios to create new promotional channels for movies and monetize their catalog content. Leveraging its distribution network, AnyClip allows third-party sites to provide their users with fun, exciting and legal movie content services, increasing traffic and ARPU. AnyClip was founded by Jerusalem Venture Partners (www.jvpvc.com) and GTI and is proud to have on its board industry luminaries such as Mickey Schulhof, former President and CEO of Sony America and Sony Media and Entertainment, and Erel Margalit, Founder and Managing Partner of JVP who has led 15 NASDAQ IPOs to date, and Art Levitt, former CEO of Fandango, President of Disney Regional Entertainment and CEO of Hard Rock Café International.

Universal Pictures
Universal Pictures is a division of Universal Studios (www.universalstudios.com). Universal Studios is part of NBCUniversal. NBCUniversal is one of the world's leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. Comcast Corporation owns a controlling 51% interest in NBCUniversal, with GE holding a 49% stake.

About The Branding Farm
The Branding Farm is one of the leading new breed of digital agencies providing cutting edge interactive marketing solutions for major brands including Universal Pictures, Paramount Pictures, Warner Brothers, Pioneer Electronics, Skechers and CAA. The Branding Farm specializes in the concept, design, and development of campaigns that provide meaningful engagement between companies and their customers across the wide range of new channels and devices that are now available.