DGAP-News: CEWE COLOR takes over online print shop SAXOPRINT


DGAP-News: CeWe Color Holding AG / Key word(s): Acquisition
CEWE COLOR takes over online print shop SAXOPRINT

03.02.2012 / 07:00

---------------------------------------------------------------------

CEWE COLOR takes over online print shop SAXOPRINT 

  - 2012 Group turnover: more than half a billion euros for the first time
    ever

  - CEWE COLOR becomes a full-range online print supplier

  - Market for consumers and enterprises targeted

  - Surge in growth for new business segment

  - Online printing market will see double-digit growth in coming years 

Oldenburg/Dresden, 3 February 2012. CEWE COLOR AG & Co. OHG, a subsidiary
of CEWE COLOR Holding AG (SDAX, ISIN: DE0005403901), has acquired all the
shares in Saxoprint GmbH  Dresden.  The companies agreed not to disclose
the price. 'This acquisition will quickly give us a leading position on the
market for online printing. The Saxoprint acquisition is increasing the
value of the company,' Dr. Rolf Hollander, Chairman of the CEWE COLOR
Holding AG Board of Management, points out.

CEWE COLOR aiming to achieve 40 million euros with online prints already in
2012
Saxoprint is a leading company in the growing online printing market for
enterprises, i.e. printed articles that can be ordered online conveniently
and quickly. 'The acquisition completes our online printing range:  the
digital printing capacities we installed for our photo products will now be
supplemented with offset print capacities,' says Dr. Hollander. CEWE COLOR
commenced with tapping the market for business customers two years ago.
These customers can now order printed products such as flyers, visiting
cards and brochures online at viaprinto.de. This CEWE COLOR online printing
service contributes towards an even more uniform and more efficient
utilisation of the most extensive digital print capacities in Europe,
established by CEWE COLOR as a result of the enormous success of its CEWE
PHOTO BOOK and its photo greeting cards and calendars. The current digital
printing capacity allows for orders for prints of up to around 500 copies
to be produced at favourable prices. The Saxoprint acquisition now also
gives CEWE COLOR comprehensive online offset print capacities to be able to
efficiently handle more copies in its print runs. 'The technology and
know-how brought in by Saxoprint and CEWE COLOR are like two puzzle pieces
that fit exactly,' is how Dr. Hollander describes the strategic step taken
in the business customer segment. Turnover in the online printing segment
is to increase to around 40 million euros in 2012 thanks to the Saxoprint
acquisition. 'In 2012, we are looking to generate turnover of more than
half a billion euros for the first time ever,' Hollander emphasises.

 Online printing with sustainable market growth
In the past few years the online printing market has seen exceptional
growth, and CEWE COLOR reckons that it is likely to grow in the
double-digit range in the period up to 2015. This makes online printing an
attractive market segment. CEWE COLOR is already generating more than
two-thirds of its photo product turnover online. 'Supplementing our range
with offset printing is a logical development for our company, given our
strength in the Internet and the trend on the print market. The market for
commercial online print products and the photofinishing market are
converging and we are actively involved in shaping this change,' Hollander
explains.

Dr. Hollander: 'Saxoprint employees can be proud of their achievement'
Saxoprint GmbH in Dresden commenced its online printing service in 2006 and
achieved a positive result in 2011 when turnover amounted to more than 30
million euros. 'This is an impressive performance of which the 350
Saxoprint employees can all be proud. We are pleased to be promoting the
development of our own company together with Saxoprint GmbH employees and
customers,' says Hollander.  CEWE COLOR made a decision to acquire
Saxoprint because of the high quality of the company's products and its
reliable service, short delivery times and outstanding customer
satisfaction.

Saxoprint intends to continue to grow
Founder and current chief partner Thomas Bohn looks forward to the next
phase in the development of his company: 'We'll be able to continue to
accelerate growth with a strong group behind us.' Thomas Bohn will continue
to head Saxoprint GmbH as its Managing Director.  'Since Saxoprint operates
in a market segment that we intend to expand considerably in future, we
will give the team our strong support in its continuous growth,' CEO Rolf
Hollander assures.  Both managers emphasise: 'In the coming five to ten
years we want to generate turnover of more than 100 million euros and also
positively influence the earning power of the entire CEWE COLOR group.'

Should you have any queries, please contact:
CEWE COLOR Holding AG, Axel Weber (Investor Relations)
Tel.: 0441 / 404 - 2288, Fax: 0441 / 404 - 421,
Email: IR@cewecolor.de
Internet: www.cewecolor.de , www.cewe-fotobuch.de , www.viaprinto.de ,
www.saxoprint.de

Financial schedule:

22 March 2012: Financial Statements Press Conference & Analyst Conference,
Frankfurt/Main
6 June 2012: Annual General Meeting, Park Hotel, Bremen

 About Saxoprint: Saxoprint GmbH, Dresden, was founded by Thomas Bohn as a
small local printing works in 1999. As early as in 2006 the company entered
the market for online printing with great success, trading under the brand
name of saxoprint.de. Saxoprint has operated its service in the United
Kingdom, France, Austria, Spain and Switzerland since 2009. The company
produces at a central, highly automated, efficient operation in Dresden
with a staff of more than 350 employees working in production, customer
service, development, marketing and administration. In 2011 Saxoprint
processed more than 200,000 orders for prints for around 150,000 customers
- small and large-scale enterprises, agencies, graphic artists, designers,
tradespeople, event organisers, printing works - and achieved turnover of
more than 30 million euros. The company offers an extensive range of
products on its Internet portal www.saxoprint.de - including flyers,
visiting cards, folders, large-format posters and placards. The express
services delivers to customers within 24 hours.

About CEWE COLOR: Photo service company CEWE COLOR, with 12
highly-technical production operations and a staff of around 2,700
employees in 24 European countries, is both market and technological
leader. In 2011 CEWE COLOR delivered around 2.5 billion prints, more than
5.1 million CEWE PHOTO BOOKS and photo gift articles to more than 45,000
retail partners to generate consolidated turnover of 469 million euros.
CEWE COLOR is a 'first mover' in the introduction of new digital
technologies and products. CEWE COLOR is continuing to expand its
commercial online printing service viaprinto.de as an additional business
segment. CEWE COLOR celebrated its 50th company anniversary in 2011: In
1961 CEWE COLOR was founded by Senator h.c. Heinz Neumüller. The company
went public under the leadership of Hubert Rothärmel in 1993. CEWE COLOR
Holding AG is listed on the SDAX.


End of Corporate News

---------------------------------------------------------------------

03.02.2012 Dissemination of a Corporate News, transmitted by DGAP - a
company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.

DGAP's Distribution Services include Regulatory Announcements,
Financial/Corporate News and Press Releases.
Media archive at www.dgap-medientreff.de and www.dgap.de

---------------------------------------------------------------------


Language:    English                                                   
Company:     CeWe Color Holding AG                                     
             Meerweg 30-32                                             
             26133 Oldenburg                                           
             Germany                                                   
Phone:       +49 (0)441 40 4-1                                         
Fax:         +49 (0)441 40 4-42 1                                      
E-mail:      IR@cewecolor.de                                           
Internet:    www.cewecolor.de                                          
ISIN:        DE0005403901                                              
WKN:         540390                                                    
Listed:      Regulierter Markt in Berlin, Frankfurt (Prime Standard);  
             Freiverkehr in Düsseldorf, Hamburg, Hannover, München,    
             Stuttgart                                                 
 
 
End of News    DGAP News-Service  
---------------------------------------------------------------------  
155233 03.02.2012