NEW YORK, Feb. 8, 2012 (GLOBE NEWSWIRE) -- Panache Beverage, Inc. (OTCQB:WDKA), an alcoholic beverage company specializing in the development, global sales and marketing of spirits brands, today announced that it expects to launch Alibi American Whiskey (www.alibiamerica.com) in the second quarter of 2012.
Alibi is an affordable premium whiskey distilled from American grain and aged to taste deep inside Kentucky in new American oak barrels. James Dale, the Chief Executive Officer of Panache Beverages, stated, "The addition of Alibi moves Panache into the increasingly popular, high growth brown spirits category. We believe that our brand position and price point will create differentiation both with consumers and retail accounts. The initial response from our global distribution network has exceeded our expectations."
To date Panache has received purchase commitments for initial orders in excess of 22,000 9L cases with an expected retail price point in the U.S. of $25.95 (750ml). The revenue and net profit associated with this volume will have a significant impact on the Company's overall performance and growth in 2012.
Make sure you are first to receive timely information on Panache Beverage's when it hits the newswire. Sign up for Panache's email news alert system today at: http://ir.stockpr.com/panacheimports/email-alerts
About Panache Beverages, Inc.
Panache Beverages, Inc. (OTCQB:WDKA) based in New York, NY is an alcoholic beverage company specializing in the development, global sales and marketing of spirits brands. The Company's expertise lies in the strategic development and aggressive early growth of its brands establishing its assets as viable and attractive acquisition candidates for the major global spirits companies. Panache intends to build its brands as individual acquisition candidates while continuing to develop its pipeline of new brands in to the Panache portfolio. Panache's existing portfolio contains three brands: Wodka Vodka (www.welovewodka.com), Alchemia Infused Vodka (www.alchemiavodka.com) and Alibi American Whiskey (www.alibiamerica.com).
For more information visit: http://www.panachespirits.com
Safe Harbor
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Act"). Additionally, words such as "seek," "intend," "believe," "plan," "estimate," "expect," "anticipate" "project" and other similar expressions are forward-looking statements within the meaning of the Act. Some or all of the events or results anticipated by these forward- looking statements may not occur. Factors that could cause or contribute to such differences include the ability of Information System Associates to attract customers for its services, and to continue developing innovative datacenter optimization solutions. Further information on Panache Beverages' risk factors is contained in its filings with the Securities and Exchange Commission, including the Form 10-KSB for the year ended December 31, 2010 and the Form 10-QSB filed June 30, 2011. Panache Beverages does not undertake any duty nor does it intend to update the results of these forward-looking statements.