BUFFALO, N.Y., April 10, 2012 (GLOBE NEWSWIRE) -- New Era, the international lifestyle brand with an authentic sports heritage, is proud to announce the North American launch of New Era Introducing – a global creative project designed to provide a platform for creative minds of tomorrow by encouraging self-expression and inspiring artists to make their own unique statements for the world to see.
As a truly global initiative, New Era Introducing aims to give unique, up-and-coming talent an opportunity to make their own statement using a blank New Era 59FIFTY fitted cap as their canvas. The caps that show the most unique display of self-expression will go on to form a touring gallery exhibition and be published in a limited edition New Era Introducing book. The project launched in Europe, Middle East, and Africa last year with gallery exhibits in eight participating countries - United Kingdom, France, Germany, Italy, Spain, Sweden, UAE and South Africa.
From the finished works of art, the artist who displays the most unique and creative design will earn $10,000 to assist in the launch of their chosen artistic career.
The project launches in the US and Canada on April 16, 2012. The first phase encourages talent to enter by uploading a piece of artwork, or portfolio of art, that demonstrates why they are one of the unique creative minds of tomorrow. Their response must be submitted digitally; so all work can be showcased in an interactive online gallery on the New Era Introducing website www.neweraintroducing.com. In addition, New Era will be enlisting the expertise of nationally respected curators to play an integral part in the selection process.
Upon the second phase, 100 creative individuals will be selected and given a blank New Era 59FIFTY fitted cap. They'll be asked to transform the iconic cap into a distinctive work of art as well as capture the creative process behind their cap design; detailing its birth, creation, experience and influences.
Those entries will then be appraised by an international judging panel and 80 caps will be chosen to be part of a touring exhibition that will visit galleries in LA, Chicago, New York, and Boston. Each finalist on the tour will experience international exposure among creatives, industry professionals and tastemakers alike. The works of art will also be featured in the limited-edition New Era Introducing book.
"New Era Introducing is a platform for self expression and a strong reflection of our brand DNA. We've built our brand by focusing on customization and collaboration, and the opportunity to work on a project with young creative minds of tomorrow is incredibly exciting," explained Wayne Best, Global Director Consumer Marketing. "The unique artistic expressions and interpretations of the New Era 59FIFTY that were exhibited in Europe, the Middle East and Africa last year were sincerely inspiring. We're proud to showcase these young talents around the world and look forward to presenting an equally creative exhibition across North America."
Dana Marciniak, New Era
716.604.9259 or 716.536.9913
About New Era
New Era is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball, New Era is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era encourages people to "FLY YOUR OWN FLAG™." The Company is headquartered in Buffalo, N.Y.and operates facilities in Canada, Europe, Brazil, Japan and Hong Kong. For more information, visit www.neweracap.com.
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