FAIRFIELD, Conn., May 4, 2012 (GLOBE NEWSWIRE) -- Competitive Technologies, Inc. (OTCQX:CTTC) today announced the rollout of its national advertising campaign to promote the sale and use of its innovative Calmare® pain therapy medical device featuring the revolutionary Scrambler Therapy™ technology. For more information on Scrambler Therapy™ visit Professor Giuseppe Marineo's official website at http://www.scramblertherapy.org/english.htm.
A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=12732
"We are pleased to announce that "Today in America" hosted by Football Hall of Famer and retired Pittsburgh Steeler Terry Bradshaw, will air segments featuring our Calmare device on CNN affiliate TV stations in Philadelphia, PA, and Portland, OR," said Johnnie D. Johnson, CTTC's CEO. "The "Today in America" segments will air in Portland and Philadelphia throughout the month of May and will air nationally and in 25 regional markets throughout the country over the next several months." To view the feature online, visit: http://www.competitivetech.net/TodayInAmerica.
"The six minute infomercial shows patient treatment at the Staten Island clinic of Dr. Jack D'Angelo followed by a description of treatment protocol," Mr. Johnson added. "We believe that seeing the treatment administered and described by Dr. D'Angleo will reinforce the increased interest many patients and physicians have shown in our Calmare device over the past several months and lead to increased sales in the remainder of 2012." For more information about the Calmare device, visit www.calmarett.com.
"Our U.S. advertising program also includes focused print advertisements," Mr. Johnson continued. "We are targeting military healthcare professionals as well as both medical professionals and patients concerned with cancer-related pain relief. We are already seeing the positive results of this targeted plan with the late March 2012 purchase of two devices which are now in use at Brooke Army Medical Center in Texas."
About Competitive Technologies, Inc.
Competitive Technologies is a global leader in developing and commercializing innovative products and technologies. CTTC is multifaceted, providing distribution, patent and technology transfer, sales and licensing services. CTTC's staff is focused on the needs of customers and matching those requirements with commercially viable products or technology solutions.
CTTC is the licensed worldwide distributor of the non-invasive Calmare® pain therapy medical device, which incorporates the biophysical "Scrambler Therapy™" technology developed in Italy by CTTC's client, Professor Giuseppe Marineo to treat neuropathic pain, including cancer pain. The Calmare® device is currently being manufactured for sale by CTTC's partner, GEOMC Co., Ltd. of Seoul, Korea. For more information on the device, visit www.calmarett.com. Visit CTTC's website: www.competitivetech.net.
Statements made about our future expectations are forward-looking statements and subject to risks and uncertainties as described in our most recent Annual Report on Form 10-K for the year ended December 31, 2011, filed with the SEC on April 16, 2012, and other filings with the SEC, and are subject to change at any time. Our actual results could differ materially from these forward-looking statements. We undertake no obligation to update publicly any forward-looking statement.
