Government of Canada Grants Financial Assistance for Commercialization Efforts of 2012 MasterCard Memorial Cup

SHAWINIGAN, QUEBEC--(Marketwire - May 9, 2012) - The Honourable Denis Lebel, Minister of Transport, Infrastructure and Communities and Minister of the Economic Development Agency of Canada for the Regions of Quebec, announces that Club de Hockey Shawinigan Inc. (represented by its Organizing Committee) has been granted financial assistance for the international commercialization of the 2012 MasterCard Memorial Cup to be held in Shawinigan from May 17 to 27, 2012.

"By supporting Club de Hockey Shawinigan's project, the Government of Canada is once again demonstrating its commitment to promoting tourism, a sector that benefits the economy," said Minister Lebel.

Four of Canada's top junior hockey teams compete for the Memorial Cup. This year, the Cataractes of Shawinigan will be hosting this major sports event. Tourism revenues generated during this 10-day tournament are expected to reach several million dollars. Moreover, the City of Shawinigan and the entire Mauricie region will enjoy significant exposure across Canada, which could lead to tangible economic benefits in the short and medium term.

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This $60,000 in non-repayable funding has been granted under Canada Economic Development's Community Diversification program.

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