Convenience TV / Culinary Truths(TM) Joint Venture Receives First Shipment of a Quarter Million Dollars of Fresh Cinnamon


LOS ANGELES, May 22, 2012 (GLOBE NEWSWIRE) -- Convenience TV Inc. (OTCBB:CRPZ) announces that the joint venture between CTVI and Culinary Truths brand has received its first shipment of one quarter of a million dollars worth of cinnamon.

CTVI President and CEO Norman Knowles and Culinary Truths President Dr. Darin Gunesekera agree that this initial shipment awards the joint venture an opportunity to make an immediate impact, as they enter the multi-million dollar organic food market.

About Culinary Truths™

Dr. Gunesekera, or Dr. Darin as he is widely known, formed the Culinary Truths brand (www.culinarytruths.com) in order to offer a top-grade of Sri Lanka Cinnamon to the North American market with later expansion to South America and Europe.

He received his Doctorate degree in Economics from Yale University. He originated a concept for sustainable Slum and Shanty dweller re-housing using the Capital Market in 1998. His project, advising the Sri Lanka Government, was REEL, which completed its first cycle of re-housing and land liberation in 2000. He followed this by refining his concept, called the S-REIT or Social Real Estate Investment Trust, which was adopted as a best practice by UNHABITAT (2008). And in July 2009, through an independent Jury under UNHABITAT, it was given a Business Award as one of the Five Best practices in the World in the field of Affordable Housing.

He was made the first Fellow from Sri Lanka by Ashoka: Innovators for the Public of Washington, DC in 2003. In 2006, his now internationalised work was recognized by the Skoll Foundation (USA) an organization recognizing only 30 globally.

His first public project was as Secretary General setting up the Colombo Stock Exchange and the Securities Council. He is well known in Kenya when he became Capital Markets Authority Advisor and worked on the Nairobi Stock Exchange, to modernize the system. As the Kenyan system increased several times to be a leading African stock exchange, he was also the first Secretary of the African Stock Exchanges Association. Following this, he was Privatisation Advisor to the Government of Uganda and helped the Ministry to launch public auctions and move privatizations to the public route. He has been awarded the "Bourse de Bourses" medal by the Paris Stock Exchange (with the FIBV, world federation).

About Convenience TV Inc.

Convenience TV is focused on the Convenience Store Industry and provides their clients with an "in-location" TV network. The Network is designed to deliver both entertaining content and targeted advertising on a demographic basis to each retail location. In addition, the Network delivers promotional advertising tied to products within the retail location. The programming can be up-dated quickly and is tailored to meet the specific clients' need for increased sales, customer enjoyment and brand reinforcement.

Safe Harbor Statement

Except for historical information contained herein, the matters set forth above may be forward-looking statements that involve certain risks and uncertainties that could cause actual results to differ from those in the forward-looking statements. Words such as "anticipate," "believe," "estimate," "expect," "intend" and similar expressions, as they relate to Convenience TV or its management, identify forward-looking statements. Such forward-looking statements are based on the current beliefs of management, as well as assumptions made by and information currently available to management. Actual results could differ materially from those contemplated by the forward-looking statements as a result of certain factors such as the level of business and consumer spending, the amount of sales of Convenience TV's products, the competitive environment within the industry, the ability of Convenience TV to continue to expand its operations, the level of costs incurred in connection with Convenience TV's expansion efforts, economic conditions in the industry and the financial strength of Convenience TV's customers and suppliers. Convenience TV does not undertake any obligation to update such forward-looking statements. Investors are also directed to consider all other risks and uncertainties.


            

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