New Head of Aspiro TV


Listed streaming leader Aspiro has appointed Espen Erikstad, co-founder of
Rubberduck Media Lab, as the new Head of its subsidiary Aspiro TV. The aim is to
establish Aspiro TV as the self-evident technology vendor for businesses that
want to deliver the best user experiences in online video services.
Espen Erikstad has been appointed as the new Head of Aspiro’s subsidiary Aspiro
TV today. Espen Erikstad is a co-founder of TV streaming enterprise Rubberduck
Media Lab, which Aspiro acquired in 2006, and whose name was later changed to
Aspiro TV.

“We’re delighted that Espen has accepted the offer of becoming Head of Aspiro
TV. He’s one of the best executives in online video technology and is definitely
the right person to lead our TV business,” commented Gunnar Sellæg, CEO of
Aspiro.

Aspiro TV delivers TV and video services for various display formats over the
Internet for partners including Deutsche Telekom, Telenor, TV2 Danmark,
Eurosport, Nextel, Hi3G, the BBC and Entel. A cost savings program targeting
yearly savings of some SEK 10 m was initiated in the second quarter of 2012.

“As co-founder I really feel committed to Aspiro TV. My primary goal is wider
recognition for Aspiro TV and our products on the markets where we’re already
active. Aspiro TV has fantastic online video distribution products and some of
the sector’s best professionals, but despite our solid customer base, we’re
still fairly unknown. In the slightly shorter term, our focus is on lifting
profitability, but our long-term goal is growth,” responded Espen Erikstad, the
new Head of Aspiro TV.

Espen Erikstad will take over after Gunnar Sellæg, who temporarily headed up
this business after Erling Paulsen resigned in May this year. Espen Erikstad
will become a member of Aspiro’s management with Peter Tonstad, Espen Lauritzen
and Gunnar Sellæg.

This is information that Aspiro AB (publ) is required to disclose under the
Securities Exchange and Clearing Operations Act and or the Act on Trading in
Financial Instruments. The information was submitted for publication on October
23 2012 at 2.40 pm.

For inquiries, please contact: Gunnar Sellæg, CEO, +47 901 81 528,
gunnar.selleg@aspiro.com

Aspiro in Brief
Aspiro is a leading streaming company with its primary focus on the WiMP music
service and video services delivered to partners. WiMP is delivered direct to
consumers and through partners such as operators and TV distributors. With WiMP,
Aspiro is thinking globally but working locally, with editorial services and in
-house teams tailoring the service for each country. Aspiro has 14 years’
experience of digital services and is a growth company with high ambitions.
Aspiro is listed on Nasdaq OMX Nordic Exchange Stockholm.