Robert af Jochnick has acquired shares in Oriflame

Robert af Jochnick, Oriflame's Chairman, has acquired 50,000 shares in Oriflame
Cosmetics S.A. The holding of Robert af Jochnick thereafter amounts to 3,726,519
shares, corresponding to approximately 6.5 per cent of the votes and capital in
Oriflame Cosmetics S.A.

For additional information, please contact:
Robert af Jochnick, +46 8 622 36 00

Founded in 1967 by two brothers and their friend, Oriflame is now an
international beauty company selling direct in more than 60 countries worldwide.
Its wide portfolio of Swedish, nature-inspired, innovative beauty products are
marketed through a sales force of approximately 3 million independent Oriflame
Consultants, who together create annual sales of around €1.5 billion. Oriflame
offers the leading business opportunity for people who want to start making
money on day one and work towards fulfilling their personal dreams and ambitions
through its unique business opportunity concept – Make Money Today and Fulfil
Your Dreams Tomorrow™. Respect for people and nature underlies the company’s
operating principles and is reflected in its social and environmental policies.
Oriflame supports numerous charities worldwide and is a Co-founder of the World
Childhood Foundation. Oriflame Cosmetics is listed on the Nasdaq OMX Nordic
Exchange.