Direct Response Technologies
09.01.2013 15:38
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Combining Breakthrough Technology, a Stunning User Experience, and Real-Time
Access to Critical Information
PITTSBURGH, 2013-01-09 15:37 CET (GLOBE NEWSWIRE) --
DirectTrack X (DTX), the next generation of the industry's pioneer affiliate
tracking software, is now launched, live, and available for use. This release
of DirectTrack X marks the most significant product launch in the company's
history and is the result of years of development and unprecedented
collaboration between DirectTrack and its customers.
'DirectTrack X embodies a new class of performance marketing software that
revolutionizes the way networks, advertisers, and brands gather, analyze, and
act upon the constant stream of big data,' said George Bordo, General Manager
for Direct Response Technologies. 'DirectTrack has always been known as a
leader in features and functionality, but now with its new, more flexible
architecture, our clients are better able to accelerate growth and pivot with
the fast-paced performance marketing industry.'
Leaders within performance marketing are under increasing pressure to drive
immediate results with fewer resources, quickly react to growing customer
demands, and gain faster insights into business and industry data. Billions of
clicks occur daily in the fast-paced world of online advertising and brand
promotion. DTX allows clients to easily sort through the clutter, uncover
trends, and expose hidden growth channels - all while keeping pace in an
industry that is constantly changing to meet shifting consumer demand.
'In the highly competitive and fast-moving performance marketing industry, our
advantage comes from our ability to know more and make smarter decisions in
real time,' said Mohammad Khartabil, Director of Performance Advertising at
ikoo, an integrated digital marketing solution provider based in Dubai. 'Not
only does the DTX platform allow us to be more effective today, it's the only
platform that will allow us to take full advantage of new verticals, marketing
channels, and revenue paths that will open as the industry continues to evolve.
DirectTrack X is a game-changing platform.'
With its flexible framework and more advanced architecture, DirectTrack X
allows its clients to quickly build profitable relationships, innovate, and
drive business success via social, mobile, gaming, or any other accelerated
marketing channel. It fundamentally changes the way digital marketing
professionals gather information, analyze big data, and attack new marketing
channels.
'Not only was DirectTrack X developed to surmount today's challenges, it was
built to overcome the barriers the performance marketing industry will face
tomorrow and far into the future,' added Bordo. 'Today, our clients need
technology solutions to overcome a myriad of challenges including mobile,
social, Do Not Track, and relationship profiling. DTX was developed with these
technology solutions already in place, as well as with a flexible architecture
that allows us to meet the demands of our industry as it matures, grows, and
changes.'
To witness the full power of the new DirectTrack X platform and discuss its
breakthrough features, visit Meet Market table #84 or Booth #223/225 at
Affiliate Summit West on January 13-15 at Caesars Palace in Las Vegas. For more
information, visit www.directtrack.com/dt/asw13.
About Direct Response Technologies
Direct Response Technologies, the architect of the DirectTrack(r) affiliate
marketing platform, provides best-in-breed technology to the world's most
powerful performance marketing and affiliate programs. Global merchants and
networks choose Direct Response Technologies for the reliability, scalability,
and accuracy of its solutions.
DirectTrack X, the next generation of the world's most comprehensive
performance marketing platform, is engineered with the industry-leading
features and functionality found in our pioneering affiliate tracking software
along with a superior user experience. For more information about Direct
Response Technologies or DirectTrack, visit www.directtrack.com or call (866)
773-4460.
The Direct Response Technologies logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=13580
DirectTrack is a registered trademark of Direct Response Technologies. All
other trademarks and registered trademarks are trademarks of their respective
owners.
Sandy Barsotti
Director, Marketing
Direct Response Technologies
+1 412-921-6881 x36403
+1 412-952-4028 - cell
sbarsotti@directresponse.com
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DGAP-News: DirectTrack X Goes Live!
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