SAN RAMON, Calif., Aug. 6, 2013 (GLOBE NEWSWIRE) -- Jim Jones, AccountNow, Inc. CEO, today announced that the company has taken its next step in the integration of its recent nFinanSe acquisition – transforming the nFinanSe branded product to the READYdebit Gold brand at 15,000 leading retail locations, including Dollar General and Cumberland Farms.
"READYdebit Gold underscores our commitment to serving retail customers where and how they want to be served. And partnering with leading retailers, known for high quality and value, is a perfect next step for AccountNow as it executes its strategy to establish primary financial relationships with customers," according to chief executive Jim Jones.
In December 2012, AccountNow acquired the payment card operations of nFinanSe, Inc., developer of a secure, reliable value load and activation platform that connects with retail merchants and other value load stations throughout the United States. The new READYdebit Gold branded prepaid card leverages the payment card operations of nFinanSe with the marketing expertise of AccountNow, Inc. Rebranding nFinanSe to a more resonant product name is another milestone in the unfolding of AccountNow's strategy to position its products as central to the financial lives of its customers. Customers holding nFinanSe branded cards will be transitioned to READYdebit branded cards over the next several months.
AccountNow, Inc. is a leading provider of general purpose reloadable (GPR) prepaid cards in direct-to-consumer sales under the AccountNow and READYdebit brands.
"Today's consumers are trending away from traditional bank checking accounts with their overdraft fees, credit checks and inconvenient services. Our technology enabled payment products, combined with a continuous drive for a more satisfying direct-to-consumer experience, and nationwide retail distribution, give consumers a better way to bank," said Mr. Jones.
About AccountNow, Inc.
AccountNow, Inc. (www.accountnow.com) headquartered in San Ramon, California, is a leading provider of payment solutions for consumers who choose alternatives to traditional banking services. AccountNow's innovative branded prepaid cards give consumers convenient, nationwide access to financial and payments systems and FDIC insured deposits.