CANTON, Mass., April 1, 2014 (GLOBE NEWSWIRE) --
Title: Why Customer Engagement Matters
What: Since the inception of customer relationship management (CRM), the focus has been on brands and companies controlling the relationships they have with customers. But today, what we are witnessing is a paradigm shift: Customers have gained power in their interactions with businesses and, because of this power, they are fundamentally changing the rules of engagement. Organizations need to adapt their approach to ensure they offer their customers the best experience possible throughout their buying journey.
What is customer engagement, and how must companies change to keep up with the evolving consumer? Customer engagement sounds overwhelming, difficult, and expensive so why bother? Are you asking yourself the right questions and adapting the right technology to help your company truly engage with your customers?
In this webisode, you will learn:
- Breaking through to engage customers and weed out your competition.
- Keeping up with ever increasing customer expectations throughout the buyer's journey.
- The power of building brand advocates who become champions for your brand.
When: Thursday April 3, 2014 at 1pm PT, 4pm ET
Where: http://tpni.co/6upsef
Promotional Social Hashtag: #CustomerEdge
Industry Expert Guests:
- Dr. Volker Hildebrand, Global Vice President CRM Solutions from SAP
- Robert Rothschild, Senior Director of Product Marketing from SAP
The Customer Edge is a new multimedia resource for all things related to delivering engaging, profitable customer relationships – for marketers, sales professionals and service executives. With exclusive video content, feature articles, social feeds and conversations, The Customer Edge is your one-stop shop for learning, sharing and networking with peers, all from your desktop, tablet or smartphone. Subscribers to The Customer Edge also get exclusive access to all video content, white papers and newsletters covering the latest updates. This growing community of marketing, sales and service professionals, stays up to date with industry news, case studies, discussions, expert opinions and how-to guides.
About The Pulse Network
The Pulse Network provides a cloud-based platform focused on content marketing and event solutions. The Company helps clients ranging from Fortune 500 companies to small and mid-size companies boost awareness, drive lead generation and enhance client engagement through content marketing, campaign management and event registration with a social and digital backbone. The Pulse Network also produces its own branded content programs including online video productions and the Inbound Marketing Summit conference series which currently runs in New York, San Francisco, and Boston as well as the Digital Pulse program which currently runs in Boston.
Statements in this press release may be "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as "anticipate", "believe", "estimate", "expect", "intend" and similar expressions, as they relate to The Pulse Network, Inc. or its management, identify forward-looking statements. These statements are based on current expectations, estimates and projections about the company's business based, in part, on assumptions made by management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may, and probably will, differ materially from what is expressed or forecasted in such forward-looking statements due to numerous factors, including those described above and those risks discussed from time to time in The Pulse Network, Inc.'s filings with the Securities and Exchange Commission. In addition, such statements could be affected by risks and uncertainties related to product demand, ability to raise funds in a private financing, market and customer acceptance, competition, pricing and development difficulties, as well as general industry and market conditions and growth rates and general economic conditions. Any forward-looking statements speak only as of the date on which they are made, and the company does not undertake any obligation to update any forward-looking statement to reflect events or circumstances after the date of this release. Information on The Pulse Network, Inc.'s website does not constitute a part of this release.