CloudTags and Brickstream Form New Partnership to Help Retailers Understand and Leverage Shopper Intent

NEW YORK, NY and ATLANTA, GA--(Marketwired - Jun 18, 2014) - CloudTags, an emerging omnichannel marketing technology company, today announced its partnership with Brickstream, the in-store analytics market leader. The partnership will enable the analysis of physical store intent and behavioral data through the most comprehensive in-store data platform of its kind. For the first time, retailers can capture a detailed picture of how real-world shoppers browse before buying, identify specific products shoppers are considering for purchase in the future, and better understand the entire omnichannel path to purchase, including both online and in-store interactions. This insight, so valuable to retailers, is all shown in a connected and comprehensive dashboard available to joint Brickstream and CloudTags customers, integrating the unique data sets and analysis provided by both vendors.

How It Works
CloudTags' technology encourages shoppers to digitally interact with physical products using tablets provided by the retailer in the store, which incorporate real-time content, reviews and recommendations to increase sales. The system learns the best combination of interest, location and timing to maximize the selling opportunity. Customers are only asked to identify themselves at the end of the experience, in order to have access to the data they created in-store after they leave. This opt-in collection of in-store browsing data enables stronger re-marketing to shoppers, whether in person or via direct marketing afterwards.

"On average, the CloudTags solution is engaging 10 to 15 percent of customers in physical stores. Using the intent data we gather in-store, we've achieved a remarketing engagement rate that is currently six times greater than personalized email campaigns as reported by our clients," said CloudTags CEO James Yancey. "Pairing this powerful capability with the more granular look at the path to purchase -- including entry, dwell and exit data -- that Brickstream provides, retailers are fully armed."

Known as the most accurate solution for capturing and analyzing data about shopper behavior patterns within physical retail environments, Brickstream's sophisticated in-store analytics technology delivers the equivalent of "clickstream" analytics for the brick-and-mortar world. Brickstream provides retailers with comprehensive, non-biased information about their customers' in-store experiences -- including how many have entered and exited, the path shoppers follow through the store, how long they wait, and more. This detailed intelligence supports real-time decision-making related to areas such as operations, service and merchandising and helps retailers understand store performance within the context of their omnichannel strategies.

"CloudTags' innovative approach to collecting customer intent data is a natural complement to Brickstream's in-store analytics solutions, which capture highly accurate in-store behavior intelligence in real-time" said Steve Jeffrey, CEO of Brickstream. "The marriage of shopper behavior and intent data will empower retailers to achieve a much fuller understanding of the complete customer journey and funnel that insight directly back into their marketing, merchandising and sales efforts."

About CloudTags
CloudTags works with retailers to transform physical store shoppers into omnichannel customers who actively purchase across all channels -- brick and mortar, online and via mobile. CloudTags is the first participatory in-store customer intent data platform. As such, their technology powers real world brand experiences for customers that achieve the highest possible rates of transparent opt-in participation without using discounts or coupons. By offering experiences in the store with contextually aware devices and content, customers create collections interactively and choose to receive their data via email, prior to checkout. As such, these previously unavailable brand experiences allow customers to tell retailers who they are before checkout, and what they want to buy in the future. For more information, see: www.cloudtags.com.

About Brickstream
Brickstream is the in-store analytics market leader, providing retailers with the insights they need to understand the multi-channel shopper and improve store performance, profitability and the customer experience. Brickstream's technology intelligently collects, integrates and analyzes data related to the actions of people as they enter, move through and exit a store, delivering the equivalent of clickstream analytics for the brick-and-mortar world. In addition to retailers, grocery chains, mall operators, hospitals, and entertainment venues also use Brickstream to understand more about their customers and visitors, and draw on the insight gained to enhance customer service, optimize resources, and maximize economic opportunities in real-time. Headquartered in Atlanta, Brickstream has the largest installed base of 3D analytics smart devices worldwide, a global network of partners, and regional offices in Europe and Asia. For more information, visit www.brickstream.com or follow Brickstream on Twitter @brickstream.