LINCOLN, NEB., Dec. 9, 2014 (GLOBE NEWSWIRE) -- National Research Corporation announced today the acquisition of Digital Assent and launch of its Reputation solution, which enables healthcare organizations to collect, display, and syndicate authentic patient ratings and reviews across owned and affiliated websites.

Atlanta-based Digital Assent developed the provider-focused online review system. Andrew Ibbotson, founder and CEO of Digital Assent, shared his optimism about the Reputation solution's future.

"National Research is a trusted source of healthcare consumer data and thought leadership in the minds of hospital marketers and health system leaders. Because of their comprehensive portfolio of consumer-focused solutions, we knew National Research would be the best partner to guide and support future development of this solution," Ibbotson said.

The National Research Reputation solution is powered by patient experience data collected from any survey vendor. Publishing doctor ratings and patient comments online increases search traffic and promotes consumer choice of a healthcare organization. The solution provides a more accurate picture of a physician's reputation, with a larger sample size and more positive feedback than can be found on third-party physician rating websites.

Steve Jackson, Group President for National Research said, "The National Research Reputation solution is a powerful tool for healthcare organizations seeking to manage physician reputation, optimize marketing spend, and embrace transparency. We're excited about how quickly and easily clients can implement the solution and realize a return on investment."

To learn more, visit www.nationalresearch.com/reputation or see us at the Institute for Healthcare Improvement (IHI) conference, Booth #704 on December 7 – 10 in Orlando, Florida.

About National Research Corporation

For more than 30 years, National Research Corporation (NASDAQ: NRCIA and NRCIB) has been at the forefront of patient-centered care. Today the company's focus on empowering customer-centric healthcare across the continuum extends patient-centered care to incorporate families, communities, employees, senior housing residents, and other stakeholders.

National Research is dedicated to representing the true voice of patients and other healthcare stakeholders. This integration of cross-continuum metrics and analytics uncovers insights for effective performance improvement, quality measurement, care transitions, and many other factors that impact population health management.

For more information, call 800-388-4264, write to info@nationalresearch.com, or visit www.nationalresearch.com.