Birst Appoints Carl Tsukahara as Chief Marketing Officer

SAN FRANCISCO, CA--(Marketwired - Dec 16, 2014) - Birst, the global leader in Cloud BI and Analytics, today announced the appointment of Carl Tsukahara as the company's new chief marketing officer (CMO), bolstering Birst's executive suite and setting the company up to take full advantage of the ever-growing cloud analytics market opportunity. Tsukahara brings more than 20 years of marketing experience, and in his new role will lead Birst's marketing strategy to drive continued growth and success.

"Carl brings a proven track record of success driving strategic business results through leading edge go to market strategies, marketing execution, sales enablement and communications," said Jay Larson, CEO, Birst. "In an era where marketing is being redefined by analytics, he is a natural choice to lead our team and drive a new level of integrated go-to-market execution."

Prior to joining Birst, Tsukahara was the executive vice president of marketing and product at Evolv, a big data, predictive analytics company that helps solve workforce performance issues, where he helped scale growth and elevate the company's visibility. He previously held various marketing leadership roles at fast-growing public and private technology companies including Vitria, Oracle and Monitise.

"Birst is delivering the most innovative and effective cloud-based BI platform -- bar none. Birst enables everyone across any organization to make more intelligent decisions to drive better business results and I'm excited to be part of it," said Carl Tsukahara, CMO, Birst. "Birst is a visionary company that is transforming the way customers approach data analytics, enabling companies around the world to do business more profitably. I look forward to building Birst's global presence and expanding its success."

About Birst

Birst is the global leader in Cloud BI and Analytics. The company helps organizations make thousands of decisions better, every day, for every person. Birst's patented two-tier data architecture and comprehensive BI platform sits on top of all of your data, to unify, refine and embed data consistently into every individual decision -- up and down the org chart. Thousands of the most demanding international businesses trust Birst Cloud BI to make metric-driven business execution a reality. Learn more at www.birst.com and join the conversation @birstbi.