Pricer strengthens European coverage with new German office

Pricer is strengthening its presence in Germany. On February 1, 2015, the
company opened a new office in Düsseldorf.
Pricer’s privileged market position in Germany originates from its large retail
cash-and-carry deployment. In turn, this position has provided a strong
understanding of the local retail investment evolutions. Shelf edge automation
with Electronic Shelf Labels (ESL) is one such trend and is expected to grow
over the next years as retailers focus on costs and price reactivity. To meet
this increasing demand, Pricer has chosen to open a local office.

“Customers and resellers are asking for direct and local support. With a new
base in Düsseldorf, we will be able to respond quicker to local market needs and
be able to provide better support to our sales network”, says Charles Jackson,
EVP Global Sales, Marketing and Strategy at Pricer.

Pricer has started the recruitment of local representatives.

For further information, please contact:
Jonas Vestin, CEO Pricer AB: +46 8 505 582 00

In its capacity as issuer, Pricer AB is releasing the information in this press
release in accordance with the Swedish Securities Exchange Act (2007:528). The
information was distributed to the media for publication at 14:30 hrs CET on
Wednesday, February 18th, 2015.

Pricer provides the retail industry’s leading electronic display and Electronic
Shelf Label (ESL) platform, solutions, and services for intelligently
communicating, managing, and optimizing price and product information on the
retail floor. The platform is based on a two-way communication protocol to
ensure a complete traceability and effective management of resources. The Pricer
system significantly improves consumer benefit and store productivity by
simplifying work in the store.

Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and
scalable ESL solution. Pricer has installations in over 50 countries with the
largest ESL world market share. Customers include many of the world’s top
retailers and some of the foremost retail chains in Europe, Japan and the USA.
Pricer, in co-operation with qualified partners, offers a totally integrated
solution together with supplementary products, applications and services.

Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For further
information, please visit www.pricer.com