SEQR enters the Netherlands


The Swedish company Seamless’ (OMX: SEAM) mobile payment service SEQR, is now
available in another country. SEQR, Europe's leading mobile payment service, is
already launched in the Swedish, Finnish, Romanian, Belgian and Portuguese
markets. To these are added now the Netherlands, a market with 17 milion
inhabitants.
The mobile service SEQR works in both physical stores and at online merchants,
but also by the service SEQR Shop Spot, which basically turns everything to a
possible sales channel, by scanning a QR code from any surface. This can be done
through an ad, digital banner, a physical product or a TV commercial.
- SEQR Shop Spot is a unique service that has all the potential to revolutionize
trade. It goes beyond the two traditional sales channels - physical stores and
online - and instead make everything into a potential sales channel. SEQR Shop
Spot has also enabled us to accelerate the rollout of the service and offer more
consumers the smartest mobile payment service on the market. This makes us
independent of the big chains integration speed to install SEQR physically, says
Peter Fredell, CEO of Seamless.
The technology behind SEQR enables merchants to lower the interchange fees
significantly

compared to those charged by traditional card companies. Also for consumers, it
is cheaper to use mobile payment. SEQR refunds up to 3 percent cashback on all
purchases made with the service. With SEQR, consumers can also transfer money
between each other without any additional cost.
SEQR will work in the Netherlands from today and consumers will from the start
be able to buy products from several well-known brands. The roll out in the
Netherlands will now continue indefinitely by connecting more and more physical
stores and online retailers to SEQR.

For more information:

Jonas Larsson, press contakt SEQR +46 70 108 86 68, jonas.larsson@seamless.se

Peter Fredell, CEO Seamless +46 8 564 878 00, peter.fredell@seamless.se

This information is such information that Seamless Distribution AB (publ) is
required to disclose pursuant to the Swedish Securities Market Act and/or the
Swedish Financial Instrument Trading Act. The information was released for
publication on 13 March 2015 at 07.50 am (CET).

ABOUT SEQR, by Seamless
SEQR (se·cure) is Europe’s most used mobile payment solution in stores and
online. SEQR enables anybody with a smartphone to pay in stores, at restaurants,
parking lots and online, transfer money at no charge, connect loyalty programs,
store receipts digitally and receive offers and promotions directly through one
mobile app. Through the SEQR app, the user simply scans or taps a QR-code/NFC at
check-out and approves the purchase by entering a PIN code. Fast, smooth and
safe, SEQR’s payment solution enables merchants to lower interchange fees
significantly compared to those charged by traditional card companies. SEQR’s
unique transaction platform has been developed by Seamless, one of the world’s
largest suppliers of payment systems for mobile phones.

Founded in 2001 and active in 26 countries, Seamless handles more than 3, 1
billion transactions annually through 525 000 active sales outlets. 6 200
merchants have chosen SEQR including the largest grocery chains, fast food
chains and national retailer chains in the markets SEQR where is established.
SEQR is established in Sweden, Finland, Romania, Belgium, Portugal and
Netherlands. In 2013, SEQR won the Mobile Money Global Award for Best Mobile
Money Deployment in Europe. Seamless is traded on Nasdaq OMX Stockholm, under
the SEAM ticker. www.seqr.com

Attachments

03127538.pdf