Luxco Launches New, Hand-Bottled Bourbon

Ultra-premium Blood Oath Kentucky Straight Bourbon Whiskey to be released in very limited quantities


ST. LOUIS, April 14, 2015 (GLOBE NEWSWIRE) -- St. Louis-based Luxco announced the launch of its limited release, ultra-premium bourbon series, Blood Oath. This brand-new craft bourbon whiskey series is unique to the market as it will highlight a different variant, or Pact, each year. The inaugural Pact, named Blood Oath Pact No. 1, consists of a special blend of three carefully selected, top-notch Kentucky Straight Bourbon Whiskeys, blended and bottled by hand, resulting in one distinctly exclusive and unimagined bourbon. The debut combination, bottled at 98.6 proof, is available in limited quantities nationally in 750ml bottles, with a suggested price of $89.99.

"I have the luxury of not being tied down to one specific distillery, so I sampled many bourbons to find the perfect mix to make Blood Oath Pact No. 1," explained John Rempe, Director of Corporate Research and Development at Luxco and creator of Blood Oath. "This product is an exquisite union of three well-bred bourbons with various age statements and mash bills. The first, a spicy bourbon with a mash bill favoring rye, barrel aged for a subtle woodiness. The second is a smooth, wheated bourbon and the third is a full-bodied, more experienced, oaky bourbon with a rye-based mash. Each of these complement the other and none overpower the palate, creating an amazing bourbon."

The bourbons in Pact No. 1 range from 6 to 12 years old.

Blood Oath's unique package is topped with a custom, eco-friendly natural cork and labeled with a heavy certificate-style paper stock. Rempe's signature, along with the specific bottle's creation date and the story behind the pact, mark each bottle label.

"We are extremely excited to launch Blood Oath," said Steve Einig, Chief Marketing Officer at Luxco. "We wanted to create something that not only appealed to bourbon enthusiasts around the country, but also a product that we could truly enjoy. Blood Oath accomplishes this and we are proud to launch this bourbon."

After Pact No. 1's limited edition run, Pact No. 2, consisting of an entirely new combination, will subsequently be released in 2016.

For more information on Blood Oath, visit www.bloodoathbourbon.com

About Luxco

Luxco, Inc. is a leading producer, importer and marketer of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of our consumers, associates and business partners. Founded in St. Louis in 1958, where it is headquartered, it is owned and operated by the Lux family. Its portfolio of brands include: Juarez Tequila & Triple Sec, Pearl Vodka, Everclear Grain Alcohol, Arrow Cordials, El Mayor Tequila, Ezra Brooks & Rebel Yell Bourbons, Lord Calvert Canadian Whisky, St. Brendan's Irish Cream, Salvador's Cocktails, Yago Sant' gria and other well-recognized brands. For more information about the company, visit www.luxco.com.

For more information, contact:

Pia Reinhold at preinhold@commongroundpr.com

Jenna Todoroff at jtodoroff@commongroundpr.com

A photo accompanying this release is available at: http://www.globenewswire.com/newsroom/prs/?pkgid=32102


            
Bottle and glass on side

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