SEQR now live in USA


SEQR continues its geographic expansion with its launch in USA. SEQR has
launched in five additional European countries earlier this year, establishing
itself as one of the leading European mobile payment providers, with a presence
in a total of ten countries. Now, with the addition of the US market, SEQR has
one of the strongest offerings to both consumers and retailers in the world.
SEQR began to establish itself on the U.S. market earlier this year. Daniel
Bessmert, General Manager of SEQR in the U.S., led the way, spending the
following months focusing on building up SEQR’s U.S. organization and
establishing strategic, long-term relationships with partners and retailers.

"We are very proud to be live in the U.S. now, and it is a real feather in our
cap. We have an expansive growth strategy and the U.S. market is a key puzzle
piece with over 300 million consumers, which strengthens our overall market
position," says Peter Fredell, CEO of Seamless.

SEQR is now one of the very few players in the world to offer merchants with
expansive geographic spread, which addresses both sides of the payment equation.
With SEQR, retailers have a low cost, secure, alternative to payments offered by
traditional card companies, and consumers have the ability to do all types of
payments whether online or within the physical world, all in one solution.

"We are now all set strategically and have more merchants on the way in. Many
businesses are interested in mobile payments, which I also witnessed during my
time at Visa, Monitise and PayPal, who are all investing heavily in mobile
payments. But everyone has been waiting for a mobile payment solution that can
be implemented easily and cost effectively. SEQR is that solution," says Daniel
Bessmert, General Manager of SEQR in the U.S.

More information:

Daniel Bessmert, General Manager SEQR USA +1 718 8792169,
daniel.bessmert@seqr.com

Peter Fredell, CEO Seamless +46 8 564 878 00, peter.fredell@seamless.se

This information is such information that Seamless Distribution AB (publ) is
required to disclose pursuant to the Swedish Securities Market Act and/or the
Swedish Financial Instrument Trading Act. The information was released for
publication on 11 June 2015 at 07.50 am (CET).

ABOUT SEQR, by Seamless
SEQR (se·cure) is Europe’s most used mobile payment solution in stores and
online. SEQR enables anybody with a smartphone to pay in stores, at restaurants,
parking lots and online, transfer money at no charge, connect loyalty programs,
store receipts digitally and receive offers and promotions directly through one
mobile app. Through the SEQR app, the user simply scans or taps a QR-code/NFC at
check-out and approves the purchase by entering a PIN code. Fast, smooth and
safe, SEQR’s payment solution enables merchants to lower interchange fees
significantly compared to those charged by traditional card companies. SEQR’s
unique transaction platform has been developed by Seamless, one of the world’s
largest suppliers of payment systems for mobile phones.

Founded in 2001 and active in 26 countries, Seamless handles more than 3, 1
billion transactions annually through 525 000 active sales outlets. 6 200
merchants have chosen SEQR including the largest grocery chains, fast food
chains and national retailer chains in the markets where SEQR is established.
Currently SEQR is established in Sweden, Finland, Romania, Belgium, Portugal,
Netherlands, Germany, Spain, France and Italy. In 2013, SEQR won the Mobile
Money Global Award for Best Mobile Money Deployment in Europe. Seamless is
traded on Nasdaq OMX Stockholm, under the SEAM ticker. www.seqr.com

Attachments

06119225.pdf