Blue Calypso Launches AC-Powered Retail Beacons

DALLAS, Aug. 5, 2015 (GLOBE NEWSWIRE) -- Consumers' growing dependency on powerful smartphone devices is transforming the way they walk the aisles of their favorite retailers and make buying decisions. Blue Calypso, Inc. (OTCQB:BCYP), a leading developer of mobile shopper engagement solutions, announced today the launch of its AC and rechargeable battery-powered retail beacons that automatically communicate with a store visitor's mobile device to deliver retailer-branded product information, price comparisons, store circulars, incentives and more benefits to those within range.

Utilizing a low-power Bluetooth technology that leverages Apple's iBeacon™ protocol, beacons broadcast a proximity-specific signal to smart devices such as an iPhone or Android. These small, wireless transmitters are strategically placed throughout retail locations to deliver store-centric information and alerts to shoppers. Leveraging this technology, retailers not only engage and interact with customers, but store visitors can enjoy a tailored shopping experience leading to higher satisfaction and a quicker path-to-purchase journey.

"Our beacons play an important role in the evolution of a proximity-based in-store mobile shopping experience for brands, retailers and consumers", said Andrew Levi, CEO of Blue Calypso. "Imagine walking into a store and being immediately alerted to new product information, deals, and incentives that are tailored specifically to you. Beacons are a powerful way for retailers to enhance and streamline the path-to-purchase for store visitors who want a more efficient, data centric and value driven experience."

The Company's beacons and its developer toolkit are now available for purchase by brands, retailers and 3^rd party solution developers on their website as well as part of a fully integrated solution delivered directly to clients of Blue Calypso. The Company is currently launching several in-store trials with a variety of retailers, including the recently announced partnership with Minyard Sun Fresh Markets.

Unlike most battery powered beacons available today, Blue Calypso has developed an AC-powered model that conveniently plugs into an electrical outlet, extending its lifecycle while making the administration and maintenance process easier for retailers. The beacons can also be powered by a re-chargeable battery if AC power is not available in desired beacon locations. Blue Calypso's beacon technology works in tandem with its KIOSentrix™ universal mobile shopping app that provides consumers with a unique, circumstantially and geographically relevant mobile retail shopping experience. Beacons can also be easily integrated into 3^rd party developed mobile apps.

KIOSentrix™ captures real-time, in-depth customer analytics such as location intelligence, reporting and insights on a shopper's purchasing journey, content interaction, attribution and conversion. Comprehensive analytics allow brands and retailers to access key insights for marketing and sales purposes, such as post-click engagement, store foot traffic, pre and post-visit engagement, demographics and buying triggers all delivered in an easy-to-understand dashboard.

To learn more about Blue Calypso and their innovative beacon solutions, visit http://bluecalypso.com/.

About Blue Calypso, Inc.

Dallas-based Blue Calypso, Inc. (BCYP) develops and delivers an innovative location-centric mobile shopper engagement platform for brands and retailers using its patented portfolio of products, including KIOSentrix™, Mobile ADvantage™, DashTAGG® and SOCIALECHO™. The Company employs its unique and flexible platform to connect consumers to brands, drive local in-store traffic, increase shopper spend and shorten the consumer's path-to-purchase. For more information about the company, please visit www.bluecalypso.com