During Electrolux Capital Markets Day today in Stockholm, CEO Jonas Samuelson
and other senior officers of the company will present a status update on the
Group’s strategy, as well as an overview of the current business environment and
general expectations for the year.
The core strategy of Electrolux remains unchanged and is based on the strategic
focus areas; profitable growth, innovation, operational excellence and talent
and teamship. The presentations cover how Electrolux creates sustainable
economic value, through innovative products to improve the consumer experience,
and through operational efficiency with focus on cost, quality and flexibility
within manufacturing.

The presentations include an overview of the current business performance for
Electrolux. The positive market trends for the two largest business areas Major
Appliances EMEA and Major Appliances North America are expected to continue
during 2016. The previously communicated outlook remains and the Western
European market is expected to grow by 2-3% and the North American market by 3
-4%. A continued weak macro-economic development in Brazil is expected to have a
negative impact on market volumes and on Electrolux operations in the region.
Professional Products continues to show a stable development. Actions to restore
profitability in Small Appliances and in China are underway.

Other factors affecting Electrolux in 2016 include an expected positive
price/mix development. Currency headwinds, mainly in Brazil, will continue to be
mitigated with price increases. For 2016, at current currency rates, a negative
transaction impact for the Group of SEK 2bn is expected. Raw material costs have
been trending downward and are forecast to have a continued positive impact in
2016 of about SEK 750m. Cost savings are estimated to contribute positively in
the amount of SEK 750m for the full year. Electrolux continues to step up
investments in innovation, product development, design and marketing to support
future product launches, with the aim to realize the vision of being the best
appliance company in the world as measured by our customers, employees and
shareholders.

In addition to CEO Jonas Samuelson, presentations will be held by Tomas
Eliasson, CFO, Jan Brockmann, COO, Dan Arler, Head of Major Appliances EMEA, Ruy
Hirschheimer, Head of Major Appliances Latin America, and Mark Putt, Managing
Director of Australia and New Zealand.
For further information, contact Electrolux Press Hotline, +46 8 657 65 07.

Electrolux discloses the information provided herein pursuant to the Securities
Market Act and/or the Financial Instruments Trading Act. The information was
submitted for publication at 08.00 CET on February 24, 2016.
Electrolux is a global leader in home appliances and appliances for professional
use, based on deep consumer insight. We offer thoughtfully designed, innovative
and sustainable solutions, developed in close collaboration with professional
users. The products include refrigerators, ovens, cookers, hobs, dishwashers,
washing machines, vacuum cleaners, air conditioners and small domestic
appliances. Under esteemed brands including Electrolux, AEG, Zanussi, Frigidaire
and Electrolux Grand Cuisine, the Group sells more than 60 million products to
customers in more than 150 markets every year. In 2015 Electrolux had sales of
SEK 124 billion and 58,000 employees. For more information go to
www.electroluxgroup.com