Fort Lauderdale FL, March 16, 2016 (GLOBE NEWSWIRE) --
DNA Brands Inc. (OTC PINK: DNAX) , the owner of DNA Energy Drink and Accel Brands Inc. aka Accelpath, Inc (OTC Pink: (ACLP), are happy to announce that the two companies have agreed to enter into a new joint venture agreement to focus on the sales, marketing, product development, cross branding and brand extension activities of DNA Brands existing brand portfolio, primarily DNA Energy.
The new joint venture will focus on the following:
- Reintroduction of DNA Energy Drinks in various domestic and international markets across a broad range of distribution channels
- Collaborate on the new product development and development brand extension opportunities around the DNA Energy IP
- energy shots, functional beverages and shots, consumables, spirits and other related products
Accel Brands, Inc is a vertically integrated beverage holding company primarily focused on the spirits, wine and beer sector. Through it’s wholly owned Subsidiary, STI Signature Spirits Group LLC, the company owns, operates or has brand management rights to several spirit brands including Copa Imperial Tequila, Tiny’s Tequila and Tequila Alebrijes. With the acquisition of STI, Accel gained access to a strong management and advisory team with many years of experience in consumer product sales, marketing, product development and distribution that will bring a tremendous wealth of resources to the Company’s new venture with DNA Brands, Inc.
The goal of the new venture is to leverage each company’s collective experience and resources to reinvigorate and re-energize the DNA Energy brand . The new venture intends to move DNA Energy into the future with a direction and focus that will enable it to remain competitive with other brands in the sector, while also opening new doors and creating new opportunities for the brand to enter other areas of product development and distribution where the company can extract the most value out of the brands intellectual property, by taking advantage of new trends and innovations in today’s retail marketplace.
“ We understand the history of the company and the challenges in today’s energy drink sector but we also understand the value of a brand that has been rated as the best tasting energy drink in the market 2 out of 3 years. with a strong IP, a growing distribution platform and a new management team, our plan is to embrace those positive elements while bringing a fresh approach to the brand that will allow DNA Energy to realize its full potential not only in the energy drink sector but across multiple sectors and product lines” stated Janon Costley, Ceo of Accel Brands, Inc. "We look forward to working with Mr. McKenzie and the rest of the DNA team on this exciting and new project”.
“We at DNA are very excited to get this opportunity to work with Janon and the Accel Brands Team. The qaulity of the management team and the combined retail experience and relationships they bring to the table are priceless. This will afford us the ability to once again reach the masses” Said Adrian McKenzie Ceo of DNA Brands Inc.
About Accel Brands, Inc:
The mission of Accel Brands, Inc (www.accelbrandsinc.com) , is to create a dynamic, vertically integrated, beverage holding company, primarily focused on the spirit, wine and beer sector, through acquisitions, brand development, joint ventures, and exclusive sales and marketing agreements. The Company’s planned strategy focuses primarily on small revenue generating companies that have young, niche brands with superior products and high potential for growth in key domestic and international markets.
About DNA Brands Inc.:
DNA Brands, Inc. produces, markets, and sells carbonated blends of energy drinks in the United States. The company is a Two time winner of the “World’s best tasting energy drink” (2010, 2012). The company currently owns intellectual property of eight flavors and blends.
Since February 1 2016 the company had a change in management, which has provided ample opportunities to grow and diversify the comapny, it's products and the brands to follow.