WINSTON-SALEM, N.C., March 22, 2016 (GLOBE NEWSWIRE) -- via PRWEB - Inmar, a leading provider of innovative, technology-powered business solutions for retailers and manufacturers, has announced the creation of the Inmar Center for Brand Excellence. The Center is a unique solution-source for emerging brands, providing them the data, tools and strategies they need to take full advantage of new and unprecedented growth opportunities developing in today's marketplace.
"Our ongoing market analysis finds consumers engaging, more than ever, with brands that directly reflect their values and lifestyles. In response, retailers are turning to innovative brands to meet this demand and drive category growth," says David Mounts, Chairman and CEO of Inmar. "We created the Inmar Center for Brand Excellence to help small-to-midsize consumer product manufacturers leverage this opportunity and to develop a more strategic approach to their growth," adds Mounts.
The Center is led by industry veterans Brooke Smith and Tim Clark. Smith and Clark have 45 years of combined experience in manufacturing and brand strategy, helping growing brands succeed in a competitive market. The Center helps brands:
- Define their core shoppers and understand their purchase behavior
- Understand the key drivers in their category and identify opportunities for growth
- Develop strategic retail and channel strategy to fuel profitable growth
- Establish sustainable best practices for trade and consumer promotions
- Plan, execute, measure and refine promotion activity by key retailer
- "Maximizing Promotion Effectiveness for Emerging Brands"
- "Taking on Trade Promotions"
- "Understanding Your Shopper Through Data"
More information about the Inmar Analytics Forum is available at https://inmarforum.com/.
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