JERSEY CITY, N.J., April 14, 2016 (GLOBE NEWSWIRE) -- SITO Mobile Ltd. (SITO) (NASDAQ:SITO), a leading mobile engagement platform provider, announced today the launch of Real-time Verified Walk-In (VWI), a proprietary technology that will revolutionize how brands measure and optimize mobile advertising campaigns.
On the strength of its hugely successful in-store attribution product, Verified Walk-In, SITO Mobile is introducing its most powerful solution to date, Real-time Verified Walk-In – allowing clients visibility into their mobile campaign effectiveness in real-time.
This product is enabled by a series of recent upgrades and enhancements to SITO Mobile’s advertising platform. With these improvements, SITO Mobile can now report attribution and performance measurements to clients in real-time to help marketers make informed campaign decisions and appropriate adjustments (“on the fly”) to optimize campaign performance mid-campaign.
Measurement of advertising effectiveness has always been a challenge, and SITO Mobile’s Real-time Verified Walk-In addresses this challenge head-on. Until now, measuring campaign effectiveness typically took as much as a month, as mobile ad-tech firms reconciled campaign performance data, viewability, engagement and foot traffic and then reported results to clients. While these reports provide valuable post-campaign measurements, they are a lagging indicator of campaign effectiveness. SITO Mobile’s newly released Real-time Verified Walk-In solution allows for 1:1 attribution analysis and provides actionable optimization and reporting during the campaign, not after its completion.
The release of this version of Real-time VWI shows continued successful improvements to SITO Mobile’s technology on the heels of the Hipcricket integration and is the first of a series of upgrades planned for SITO Mobile’s platform as the company continues improving the capabilities of its Verified Walk-In attribution solution. Future releases will include more data and reporting enhancements, greater measurement and visibility capabilities and direct hands-on client access to SITO Mobile’s platform via a client “dashboard” allowing them to manage their own mobile campaigns in real-time.
“Upgrading our VWI product to real-time is a significant step in the evolution of the mobile advertising industry,” said Jerry Hug, CEO, SITO Mobile. “With Real-time VWI, we are offering unparalleled transparency into campaign effectiveness along with actionable reporting, enabling our clients to make more timely and better informed decisions on campaign optimization. Real-time VWI is a game changer in the industry and a true differentiator for SITO.”
“The power of the newly enhanced VWI platform is in the utilization of the data in real-time,” said Jon Lowen, EVP Operations and Product Development, SITO Mobile. “Since we own and operate our attribution product, we can continually provide our clients with granular metrics tied directly to campaign strategy and optimization. We can provide in-store foot traffic lift that can be segmented by demographic, strategy, audience or any targetable parameter and even report on the average amount of time it took a consumer to walk into a store after ad exposure. We believe the enhancements brought through Real-time Verified Walk-In bring tremendous value to our mobile advertising clients.”
For more information about SITO Mobile’s Real-time Verified Walk-in visit: http://sitomobile.com/#vwi
About SITO Mobile Ltd.
SITO Mobile provides a mobile engagement platform that enables brands to increase awareness, loyalty and ultimately sales. For more information, visit www.sitomobile.com.
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