Dixie Brands Inc. Partners with Iconic Band Sublime with Rome to Blow Up the Colorado Edibles Scene with the Introduction of the Orange Dynamite Chocolate Bar

Launching Exclusively at LivWell Stores Today, The Orange Dynamite Bar to be Available State-Wide on 4/20

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| Source: Dixie Brands, Inc.
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DENVER, April 15, 2016 (GLOBE NEWSWIRE) -- Dixie Brands, Inc. (Dixie), a leader in emerging cannabinoid extraction and wellness platforms, has partnered with iconic Southern California band, Sublime with Rome (SWR), to manufacture and distribute the first in a series of SWR products, the 100mg Orange Dynamite bar. The new milk chocolate bar is infused with 100MG of CO2 extracted THC and all-natural orange extract, and is packed in original SWR art work, offering a unique representation of the SWR brand as well as an homage to their Southern California punk aesthetic. The new Orange Dynamite bar is the first in a line of products that will be produced through the SWR, Dixie collaboration, with plans for a drink already well in the works as the follow up to the Orange Dynamite. Both Dixie and SWR share a concern for consumer safety as well. All packaging will meet the highest levels of regulatory requirements and child-safety, including the Orange Dynamite bar which uses the same "Locked for Kids" technology that has been deployed for Dixie's Toasted Rooster and Crispy Kraken chocolate bars.

"We couldn't be prouder to launch the Sublime with Rome branded products to cannabis consumers in Colorado," said Tripp Keber, CEO of Dixie Brands Inc. "Applying Dixie's expertise and attention to quality with Sublime with Rome's creativity and reputation for genre bending music, we know we've formed a powerhouse partnership. We all look forward to launching other Dixie-quality Sublime with Rome branded products throughout 2016 and bringing our customers and SWR fans some unique opportunities to engage with the band and the products."

Dixie and Rome will be celebrating the launch of the Orange Dynamite bar with an instore appearance by Rome at LivWell's Stapleton location (3955 Oneida St., Denver) on 4/17 from 12:30-2:00. Consumers and music enthusiasts alike (only over the age of 21) are encouraged to stop by for the chance to meet Rome, get a limited edition poster signed and be the first to purchase the new SWR Orange Dynamite bar.

The band and Dixie will continue to support these new products throughout 2016 with special performances and promotions. Playing a critical role in the development and support of this relationship was Green St., the industry leading cannabis marketing, branding and licensing agency based out of Los Angeles that manages the bands "canna-business". Stay tuned via Dixie and SWR's social channels for promotions supporting the band's upcoming Red Rocks show in June, including details for an exclusive consumer sweepstakes to win VIP Meet & Greet with Sublime with Rome and tickets to the show.

"I feel like the band really could not have partnered up with anyone more innovative and creative," said Rome Ramirez, lead vocalist. "It's a totally perfect match being that both the band and Dixie Elixir continually strive to outdo themselves with integrity and quality, and were excited to deliver the explosively delicious Orange Dynamite milk chocolate orange bar to Colorado together. I'm stoked for people to try our creation!" 

MSRP for the new 100MG Orange Dynamite bar is $18, but will vary by store.
Want to purchase a Sublime with Rome bar? Visit the Store Locator
In Colorado and a licensed recreational dispensary looking to place an order? Email: Sales@DixieElixirs.com

ABOUT SUBLIME WITH ROME

Band members, Rome (vocals, guitar) / Eric Wilson (bass) / Josh Freese (drums). Over twenty years after forming legendary ska-punk band Sublime, band co-founder/bass player Eric Wilson met another singer/guitarist that would deeply affect his life. That musician – his junior by nearly two decades – was 20-year-old Rome Ramirez. In Wilson's own words, "this kid could play guitar like a mofo and he's got a platinum voice." Incidentally, Wilson had previously reserved that same description for his former Sublime band mate, the late Bradley Nowell.

Formed in Long Beach, California in 1988, Sublime delivered an irresistible blend of ska, reggae, punk, surf rock, and hip-hop that captured the imagination of fans around the world. Over the course of its three albums – 1992's double-platinum 40oz. to Freedom, 1994's gold Robbin' the Hood, and 1996's 6x-platinum self-titled major-label debut – the band has now sold more than 17 million albums worldwide. Nowell died of a heroin overdose two months prior to the release of Sublime, which reached No. 13 on the Billboard Top 200, sold six million copies, and spawned such hits as "What I Got," "Santeria," and "Wrong Way," which remain radio staples across the country. Profoundly affected by Nowell's death, Wilson never considered performing the group's music live without their front man.

It took the talent and enthusiasm of Rome Ramirez – a genial, now 26-year-old newcomer and gifted songwriter and musician – to change that. Rome began singing and writing songs as a teenager and was playing solo gigs around the Bay Area when he met Wilson when the two were recording at the same studio. An instant friendship and musical bond was formed. The first big show as Sublime With Rome came in October 2009 at Cypress Hill's annual Smokeout Festival, performing in front of 20,000 people. A sold-out tour in April and May of 2010 followed with spontaneous sing-alongs and writhing mosh-pits at every stop. That fall, Sublime With Rome entered the studio to begin recording their debut album.

The first big show as Sublime With Rome came in October 2009 at Cypress Hill's annual Smokeout Festival, performing in front of 20,000 people. A sold-out tour in April and May of 2010 followed. That fall, Sublime With Rome entered the studio to begin recording their debut album. In 2015 the band once again teamed up with producer Paul Leary to record their sophomore album - and first with now full time drummer Freese. The new record was released in Summer 2015 to coincide with the group's biggest North American tour to date, including headlining Reggae on the Rocks in 2015.

ABOUT DIXIE BRANDS, INC.

Located in Denver, Colorado, Dixie Brands, Inc., (Dixie) through its affiliates across the country, has been formulating and producing award-winning THC and CBD-infused products since 2009. What began as a single flagship product, the Dixie Elixir (a THC-infused soda), has now expanded to over 30 different products across over 100 SKUs, representing the industry's finest edibles, tinctures, topicals and connoisseur grade extractions. In addition, Dixie Brands has launched two new cannabinoid product lines: Aceso, is a suite of "hemp 2.0" products designed to provide general wellness and relief from minor aches and pains as well as mild-anxiety. Therabis is a pet supplement formulated by an experienced veterinarian and designed to provide pets, and their owners, with relief from itching and mild-anxiety as well as providing greater joint mobility. To find out more about Dixie's innovative products, or about how Dixie is building the future of cannabis, please visit us at http://www.dixiebrands.com.

A photo accompanying this release is available at: http://www.globenewswire.com/newsroom/prs/?pkgid=39857

Joe Hodas
Dixie Brands, Chief Marketing Officer

303-827-6972