EVINE Live Appoints New CMO

Company names Michael Henry, with over 30 years of retail experience, including over 10 years of TV Home Shopping Experience, as Senior Vice President and Chief Merchandising Officer


MINNEAPOLIS, May 23, 2016 (GLOBE NEWSWIRE) -- EVINE Live Inc. (NASDAQ:EVLV), an omnichannel retail experience (evine.com), today announced the appointment of Michael Henry as Senior Vice President and Chief Merchandising Officer. Henry comes to EVINE Live with extensive TV retail experience, previously holding senior level merchandising positions at Eastern Home Shopping, QVC Italy and HSN.

"I could not be more thrilled to announce the addition of Michael to our leadership team," said Bob Rosenblatt, Chairman and Interim CEO at EVINE Live. "His background in retail, and especially his 10 years spent in home shopping, will be a great asset for our organization. Michael has spent over three decades building brands and driving profitability and sales for the companies he’s worked for, and I’m excited for him to do the same at EVINE Live. I look forward to the focus he will bring on furthering our company strategies of expanding our product assortment and proprietary brands.”

“I am delighted to be joining the team at EVINE Live as we look to expand the product assortment to appeal to a growing customer base,” said Henry.

Henry joins EVINE Live after serving as Chief Merchandising Officer at Eastern Home Shopping in Taiwan. Previous to that, he spent three years at QVC Italy as the Merchandising, Planning and Programming Director where he was a member of the leadership team that established QVC as the #1 shopping channel in the Italian market. Henry also served as Senior Vice President of Beauty at HSN for eight years. In addition to his merchandising experience, Henry also held multiple senior marketing roles at brands including Lancôme, Inc., Yves Saint Laurent Beaute and Elizabeth Arden. He received his MBA from Columbia University.

As Senior Vice President and Chief Merchandising Officer, Henry will oversee all of EVINE Live’s merchandising operations, including the development of proprietary and exclusive brands which are the cornerstone of the Company’s merchandising strategy.

About EVINE Live Inc.
EVINE Live Inc. (NASDAQ:EVLV) is an omnichannel retail experience that offers a compelling mix of proprietary, exclusive and name brands directly to consumers in an engaging and informative shopping platform via television, online and on mobile. EVINE Live reaches approximately 88 million cable and satellite television homes 24 hours a day with entertaining content and a comprehensive digital shopping experience.

Please visit www.evine.com/ir for more investor information.

Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995

This release may contain certain “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by words such as anticipate, believe, estimate, expect, intend, predict, hope, should, plan, will or similar expressions. Any statements contained herein that are not statements of historical fact may be deemed forward-looking statements. These statements are based on management's current expectations and accordingly are subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to various important factors, including (but not limited to): consumer preferences, spending and debt levels; the general economic and credit environment; interest rates; seasonal variations in consumer purchasing activities; the ability to achieve the most effective product category mixes to maximize sales and margin objectives; competitive pressures on sales; pricing and gross sales margins; the level of cable and satellite distribution for our programming and the associated fees; our ability to establish and maintain acceptable commercial terms with third-party vendors and other third parties with whom we have contractual relationships, and to successfully manage key vendor relationships and develop key partnerships and proprietary brands; our ability to manage our operating expenses successfully and our working capital levels; our ability to remain compliant with our long-term credit facility covenants; our ability to successfully transition our brand name and corporate name; customer acceptance of our new branding strategy and our repositioning as a digital commerce company; the market demand for television station sales; changes to our management and information systems infrastructure; challenges to our data and information security; changes in governmental or regulatory requirements; litigation or governmental proceedings affecting our operations; significant public events that are difficult to predict, or other significant television-covering events causing an interruption of television coverage or that directly compete with the viewership of our programming; our ability to obtain and retain key executives and employees; our ability to attract new customers and retain existing customers; changes in shipping costs; our ability to offer new or innovative products and customer acceptance of the same; changes in customer viewing habits or television programming; and the risks identified under “Risk Factors” in our recently filed Form 10-K and any additional risk factors identified in our periodic reports since the date of such Form 10-K. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission, including our annual report on Form 10-K, quarterly reports on Form 10-Q, and current reports on Form 8-K. You are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date of this announcement. We are under no obligation (and expressly disclaim any such obligation) to update or alter the Company’s forward-looking statements whether as a result of new information, future events or otherwise.


            

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