BURLINGTON, Mass., June 13, 2016 (GLOBE NEWSWIRE) -- Demandware®, Inc. (NYSE:DWRE), the industry-leading provider of enterprise cloud commerce solutions, today announced that it will be among the first commerce platforms to support Apple Pay, allowing Demandware Commerce Cloud clients to offer customers the ability to easily make secure and private payments in Safari on iPhone, iPad and Mac.
Adding Apple Pay as a checkout option will drastically simplify the multi-step process that traditionally stands between a consumer and a transaction, increasing sales and customer satisfaction on both mobile and desktop.
Consumers are increasingly shopping on iPhone; merchants now see nearly half of their overall site traffic coming from mobile devices. However, the majority of orders continues to come from desktop computers where the checkout process is often more easily executed. Demandware clients that take advantage of Apple Pay in their mobile web storefront will more easily convert mobile traffic into sales through Apple Pay’s single touch transacting.
“Our role at Demandware is to extend commerce to wherever the shopper is,” said Elana Anderson, senior vice president of marketing at Demandware. “In the last year, mobile has become the consumer’s number one choice for shopping, however, the checkout process hasn’t caught up with this shift. Now, by enabling Apple Pay on their Demandware storefronts, merchants will be able to offer a frictionless checkout experience in Safari whether via mobile or desktop, easily converting traffic into sales.”
Apple Pay on the web will go live for consumers in the fall. Demandware clients will be able to easily enable Apple Pay through the Demandware Commerce Cloud using a simple configuration. To learn more about how Demandware is enabling Apple Pay please visit www.demandware.com/apple-pay.
About Demandware
Demandware, the category-defining leader of enterprise cloud commerce solutions, empowers the world’s leading retailers to continuously innovate in our complex, consumer-driven world. The Demandware open cloud platform provides unique benefits including seamless innovation, the LINK ecosystem of integrated best-of-breed partners, and community insight to optimize customer experiences. These advantages enable Demandware customers to lead their markets and grow faster. For more information, visit http://www.demandware.com, call +1-888-553-9216 or email info@demandware.com.
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