LONDON and BRISBANE, Australia, August 15, 2016 - Microskin plc (MLSKN:Euronext Paris) announced today the launch of two different iPhone apps to find the right 'second skin' product for people who want to conceal vitiligo, birthmarks, burns, eczema, lupus, keloid scarring, tattoos, and other skin-related conditions.
Based on proprietary color science technologies, Microskin's new app will select from the company's personalized, color-matched line of waterproof second skin products. Different than heavy foundations or makeup, Microskin's second skin does not rub off, allows skin to breathe, and lasts several days.
"We recently expanded our worldwide network of clinics, and now with these apps we can help anyone, regardless of location, access our second skin products," said Barry Amor, chairman of Microskin plc. "Once the app finds a skin color match, the user can order second skin products directly through Microskin's online store."
Determining skin color is a complex process because living skin has multiple layers with varying reflective and translucent properties that change how a skin color is observed depending on the light source. For medical applications, skin color is normally determined in a clinic by trained personnel using a special machine, called a spectrophotometer.
"Other apps do a simple paint-matching program which serves up a flat, artificial color," explained Mr. Amor. "We took advantage of the excellent computing and camera power of today's mobile devices to build a breakthrough app that captures and calculates skin's reflective and translucent characteristics to identify a person's true skin color."
The first app is available through Apple's App Store. The second app is for dermatologists and skin clinics and requires a specialized iPhone clip-on device, which emits a signature light source to provide a comprehensive color match. The specialized device and app is available through Microskin's clinical partner program.
"Our clinics have done an excellent job using Microskin's proprietary color correction software to provide clients an individually formulated second skin product," said Mr. Amor. "Now that technology and Microskin's superior color correction system is accessible to everyone through a simple mobile app."
About Microskin plc
Founded in 2005, Microskin plc is a public company that develops simulated second skin for a variety of cosmetic and medical uses. Microskin's simulated second skin is the world-leading product that combines years of cosmetic chemistry research with a proprietary color-matching software. Because Microskin's second skin does not rub off, it is water-resistant and lasts for several days. Each client receives an individualized product kit that can easily be applied at home. The company has licensed clinics in Australia, Canada, Estonia, India, the Middle East, New Zealand, India, Turkey, and the United States. For more information, please visit http://www.microskin.com.au/.
MEDIA CONTACT: Jessica Yingling, Ph.D., Little Dog Communications Inc., jessica@litldog.com, +1.858.344.8091
SOURCE: Microskin, plc