Tasnee selects StaffConnect enterprise mobile SaaS platform to build greater engagement with their 7,000 worldwide employees

LONDON, UNITED KINGDOM--(Marketwired - Dec 13, 2016) - StaffConnect Group, provider of the world's leading enterprise SaaS mobile employee communications platform, today announced a deal with Tasnee to roll out its platform across their workforce in Saudi Arabia. It is thought this will be the first implementation of its kind to go live in this region and will bring this emerging technology to the forefront of the Employee Communications industry in Middle East countries.

Tasnee is Saudi Arabia's first joint-stock industrial company fully owned by the private sector. They required a solution that would unite their global workforce of 7,000 employees and enable effective communication both to, from and between employees. With a high proportion of non-desk employees working in factories and on manufacturing sites, StaffConnect's customer branded mobile app delivers on demand, real-time connectivity wherever the employee is located.

StaffConnect was selected for its end to end mobile platform that delivers a leading feature set designed specifically to create a better connected, more engaged workforce. The StaffConnect platform is one of few mobile-first solutions available that effectively tackle the huge proportion of non-desk employees, representing 80% of the world's workforce. Tasnee were particularly impressed with the platform's Communities feature which embraces the 'Voice of the Employee' by encouraging employees to generate and share content to collaborate with colleagues around the world.

Tasnee employees can look forward to accessing the Tasnee-branded employee app on their personal smartphones or tablets next year. The secure cloud platform will ensure only current employees are allowed access through Active Directory integration. It also fully supports content in Arabic for those based in the Middle East by utilising the Arabic language and keyboards on their devices. Administrators, managing the app via the Admin Console, will be able to use the Analytics Dashboard to gain greater insights by measuring employee interaction, engagement and sentiment within the company.

Karina Dostalova, Global Internal Communications, Tasnee states, "We chose StaffConnect because we have a high proportion of non-desk employees working in remote locations worldwide and needed a way to make them feel more connected and engaged. StaffConnect supported our internal selection process by creating a fully branded demo app that delivered the key features we were looking for. We were also impressed with their AppSuccess program which supports the implementation and internal launch of the app to ensure our employees can quickly get the most out of it."

Bulent Osman, Founder and CEO, StaffConnect states, "We are thrilled to have our first customer from the Middle East. Tasnee is a forward thinking organisation that understand the importance of greater employee engagement and are embracing the role of mobile technology in the workplace.

"Deloitte research found that business leaders rank employee engagement as the fourth most important trend in 2016 and we are really starting to see evidence of this board level priority across our customers. Organisations are seeing the emergence of mobile technology to deliver the financial and cultural benefits of putting their employees first by creating a united and open environment where every employee has a voice.

"Enabling the emotionally connected organisation is our mission at StaffConnect and we are excited that Tasnee are taking their first step toward this by rolling out our mobile platform for all of their employees."

About StaffConnect
StaffConnect is about enabling the emotionally connected organisation. Empowering your entire workforce to interact, share and collaborate with any form of employee communication, no matter where they are or what they do. With offices in London and San Francisco, StaffConnect is led by a passionate team of internal communications, HR and technology professionals who ensure large organisations can effectively and easily communicate with their employees. www.StaffConnectApp.com

About Tasnee
Tasnee was established in 1985 as the Saudi private sector's first fully owned joint stock industrial company, with the aim of advancing the economic diversification in Saudi Arabia. Driven by best business practices and the goal of achieving profitable and sustainable growth for its stakeholders and society at large, Tasnee is today Saudi Arabia's second largest industrial company and one of the world's largest producers of titanium dioxide.

Tasnee is strongly committed to technology and innovation and supports product innovations through its Nipras Center for Research and Development in Jubail Industrial City. Tasnee allocates 1% of its profits to support charitable and humanitarian projects in Saudi Arabia. www.tasnee.com