Weifa has signed a 3-year cooperation agreement with Midsona Finland Oy(Finland). The agreement covers Weifa's range of Asan products. Midsona will distribute and sell the products on an exclusive basis in the Finnish market under the Asan brand name. The first products will be launched towards the second half of 2017.
Midsona is a leading Finnish company in organic food, hygiene products, health food and personal care. The company has several market-leading brands within the categories and are present in both Pharmacies, Mass market and Health food stores.
"We are very happy to have signed a collaboration agreement for the Finnish market regarding Asan. This represents a milestone in building a Pan Nordic brand platform within the intimate care segment for Weifa, and will considerably broaden our geographical reach for the brand."
As announced in June 2015, we aim to expand our business in the Nordic region through different types of partnerships and acquisitions. In December 2015, we acquired Asan and Sana with sales in Norway and Sweden. In June 2016, we moved into Finland with a portfolio of pain products through an agreement with Fysioline Group, and now we have established Finnish distribution for the Asan brand", says Kathrine Gamborg Andreassen (CEO Weifa).
For further information, please contact:
Kathrine Gamborg Andreassen
CEO
+47 95 17 86 80
kathrine.gamborg.andreassen@weifa.no
About Weifa: Weifa is Norway's leading Consumer health company. Weifa supplies pharmaceutical products and lifestyle products that address the essential needs of consumers, customers and professional partners. The Company has a strong position in Norway and is the market leader in pain relief, with well-established brands such as Paracet and Ibux, and is also present in other key areas such as intimate care, dietary supplements and treatment for colds and respiratory problems. Weifa is listed on the Oslo Stock Exchange and has its head office in Oslo. In 2015, the Group had a turnover of approximately NOK 332m (after adjusting for the divestment of the B2B business). The company currently has approximately 30 employees.
About Midsona Finland Oy: Midsona Finland Oy is part of the Midsona Group listed on the Nasdaq Stockholm Small Cap. Midsona develops and sells products that help people feel better. Midsona is one of the leading players in the Nordic region in organic food, health food, personal care and hygiene. Our goal is to be able to offer our customers a combination of strong own brands and brands from principals which, taken together, give our customers the best range of products combined with unique market know-how.The Group revenues amounted to MSEK 1.174 in 2015. (before acquisition of Internatural) Midsona Group has 350 employees, headquarter in Malmø, Sweden and business in Norway, Sweden, Finland and Denmark.Three largest owners are Stena, Handelsbanken Funds and Nordea Investment Fund.